Analyzing the Competition of Keller Williams Realty
Potential competitors of Keller Williams Realty and their global business activities.
While it is not secret that Keller Williams realty is the largest Franchise by agent count in the world that does not denote that they do not have any competition. RE/MAX (Real Estate Maximums) is the leading competitor of Keller Williams Realty. In 2016 RE/MAX had the honor pasted upon them as being named the number one real estate franchise in the world with a worldwide sales volume of $7.4 billion, and ranked number eight among all franchised worldwide, while Keller Williams was ranked number twenty-two that year (RE/MAX). RE/MAX has an agent count of 100,000 agents and operates in over 100 countries. …show more content…
The appraisal is an independent estimate of the value of a parcel of real estate by an appraiser using approved, standardized methods. An appraisal is merrily an opinion of the value of the parcel and varies with each appraiser. Appraisals are used by the seller to ensure that they are asking for the fair amount of the value of the property, while the buyer in conjunction with the lender also use appraisals to ensure that the property is not being sold for more than the fair market value. It is at the determination of the buyer to determine how the property is paid for, be it by cash, or through a financial institution such as a …show more content…
Traditionally in the sales of most all property, the representing brokerage of the sales agents will split a 6% commission (in some instances this percentage can be higher or lower) - each brokerage claiming 3% each. In an example of the sales of a $100,000 property, each brokerage will receive $3,000 for the sales of the parcel. The agents that represent both the selling client and the buying client will then in turn receive a percentage of the commission that is given to the brokerage. This percentage too can vary between 40%-70%. Keller Williams’s agents for example all receive a 70% commission of the brokerage fee. From the example previously noted, the agent that represents the seller or buyer would receive $2,100 in commission. Keller Williams Realty is one of very few franchises to offer its agents that high of a commission
Potential competitors of Keller Williams Realty and their global business activities.
While it is not secret that Keller Williams realty is the largest Franchise by agent count in the world that does not denote that they do not have any competition. RE/MAX (Real Estate Maximums) is the leading competitor of Keller Williams Realty. In 2016 RE/MAX had the honor pasted upon them as being named the number one real estate franchise in the world with a worldwide sales volume of $7.4 billion, and ranked number eight among all franchised worldwide, while Keller Williams was ranked number twenty-two that year (RE/MAX). RE/MAX has an agent count of 100,000 agents and operates in over 100 countries. …show more content…
The appraisal is an independent estimate of the value of a parcel of real estate by an appraiser using approved, standardized methods. An appraisal is merrily an opinion of the value of the parcel and varies with each appraiser. Appraisals are used by the seller to ensure that they are asking for the fair amount of the value of the property, while the buyer in conjunction with the lender also use appraisals to ensure that the property is not being sold for more than the fair market value. It is at the determination of the buyer to determine how the property is paid for, be it by cash, or through a financial institution such as a …show more content…
Traditionally in the sales of most all property, the representing brokerage of the sales agents will split a 6% commission (in some instances this percentage can be higher or lower) - each brokerage claiming 3% each. In an example of the sales of a $100,000 property, each brokerage will receive $3,000 for the sales of the parcel. The agents that represent both the selling client and the buying client will then in turn receive a percentage of the commission that is given to the brokerage. This percentage too can vary between 40%-70%. Keller Williams’s agents for example all receive a 70% commission of the brokerage fee. From the example previously noted, the agent that represents the seller or buyer would receive $2,100 in commission. Keller Williams Realty is one of very few franchises to offer its agents that high of a commission