Conclusion
Keller Williams Realty, a United States born franchise is an international Real Estate powerhouse. The organization is founded and headquartered in Austin, TX in 1983 by Gary Keller along with Joe Williams. The franchise is boastful at being the largest real estate franchise in the world by agent count with over 150,000 agents as well as having over 700 offices worldwide. Keller Williams Realty has expanded its operations outside of the North America region to include 31 countries and territories, employing over 2,900 agents (Taufen). In Keller Williams quest to further gain its dominance in the international industry of realty, it is always seeking new and innovating opportunities to provide its services to new countries and territories. …show more content…
Each agent goes through extensive training in a particular field of sales of their desire. Keller Williams also has current/future operational plans in the following countries of: Central/South America, Central/Eastern Europe, Asia, Africa and the Middle East. The SWOT analysis provided shows that the franchise has a strong future with its strengths in the international industry, while its weaknesses reveal that there are minor issues that the franchise has to look forward to and corrects in order to be a better functioning franchise in the international market. The demand analysis illustrates that there is a growing demand for the real estate industry, leaving Keller Williams plenty of room to capitalize …show more content…
Variances include age, income, education, such variances are also effected by geographic and demographics. The Product concept or service concept is consists of things such as physical attributes, its customer benefits, advantages that it has over its competition, the different types of geographical environments that it operates in, the economical situation of the countries that it operates in. This also includes a variety of different cultures that it operates in and legal issues that may arise from foreign governments. The product cycle life in the industry is affected by such things as its ability to make an introduction in a foreign market, its ability to grow one it has been established, the time in the business takes to mature and possible factors of decline in
Keller Williams Realty, a United States born franchise is an international Real Estate powerhouse. The organization is founded and headquartered in Austin, TX in 1983 by Gary Keller along with Joe Williams. The franchise is boastful at being the largest real estate franchise in the world by agent count with over 150,000 agents as well as having over 700 offices worldwide. Keller Williams Realty has expanded its operations outside of the North America region to include 31 countries and territories, employing over 2,900 agents (Taufen). In Keller Williams quest to further gain its dominance in the international industry of realty, it is always seeking new and innovating opportunities to provide its services to new countries and territories. …show more content…
Each agent goes through extensive training in a particular field of sales of their desire. Keller Williams also has current/future operational plans in the following countries of: Central/South America, Central/Eastern Europe, Asia, Africa and the Middle East. The SWOT analysis provided shows that the franchise has a strong future with its strengths in the international industry, while its weaknesses reveal that there are minor issues that the franchise has to look forward to and corrects in order to be a better functioning franchise in the international market. The demand analysis illustrates that there is a growing demand for the real estate industry, leaving Keller Williams plenty of room to capitalize …show more content…
Variances include age, income, education, such variances are also effected by geographic and demographics. The Product concept or service concept is consists of things such as physical attributes, its customer benefits, advantages that it has over its competition, the different types of geographical environments that it operates in, the economical situation of the countries that it operates in. This also includes a variety of different cultures that it operates in and legal issues that may arise from foreign governments. The product cycle life in the industry is affected by such things as its ability to make an introduction in a foreign market, its ability to grow one it has been established, the time in the business takes to mature and possible factors of decline in