Kbank Case Study

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Primary activities
Firm infrastructure
Management Team KBank is divided into fifteen divisions cooperating which are Corporate Secretariat Division, Corporate Strategy Management Division, Compliance and Audit Division, Corporate Business Division, Corporate and SME Products Division, SME Business Division, Retail Business Division, Capital Markets Business Division, Investment Banking Business Division, WorldBusiness Division, Customer Service Fulfillment Division, Enterprise Risk Management Division, Finance and Control Division, Systems Division, and Human Resource Division. The whole organization collaborate straight forward to accomplish the mission stated that KASIKORNBANK aims to be a strong financial institution that provides a variety
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Moreover, KBank has paid considerable attention towards connecting with international educational institutions and UK alumni organizations with an intention to further recruitments prior to the upcoming AEC. Remuneration Management The salary structure for support service providers to KBank was adjusted to make it more competitive and attractive to skilled and competent applicants who will help business expansion and increase customer service efficiency. Staff Potential Development KBank continue to prepare staff for the AEC by adding over 20 language courses (e.g., English, Chinese and other AEC languages) and, KBank has also launched a “Young CA Executive Program” involving integrated study for credit analysts who are learning in classrooms and actual workplaces. With major concerning about education, KBank provide scholarships for both domestic and overseas study to qualified employees. Staff Retention An Employee Engagement Survey which was used to gain staff feedback on various issues was carried out. Results are to be used as guidelines for improvements to make KBank a center of workplace excellence and future Human Resource Management strategy. Labor Relations and Welfare …show more content…
Activities worthy of note were “Smile at KBank”, “You are K Heroes 2014”, whereby employees performing outstandingly were bestowed with an award; “Tomorrow Comes Today with K-Digital Banking Experience” – a program aimed at raising employees’ awareness of KBank’s conceptual ideas towards becoming an innovative banking service provider, highlighting KBank’s number one position in the digital banking market. Moreover, social responsibility activities were initiated, namely, “Pharakit Phichit Kha Fai Year 2” which campaigned for saving on energy consumption, a “Walk, Run and Ride” activity on the occasion of KBank’s 69th anniversary, and our “Green at Heart” program aimed at achieving a sustainable economy, society and environment.
Technology Deployment IT Security Management A system to prevent online financial transactions from falling victim to possible attacks. For example, Distributed Denial of Service (DDoS) attempts – was installed at the IT Center, Rat Burana Building, and at the Chaeng Watthana Building alternate IT Center to mitigate risks and impacts to customers, and anti-skimmer device to preventing skimmer installation at ATM

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