“Celebrity is the highpoint of a spectacularized consumer culture, in which the product becomes an image in order to attract the greatest possible attention and hence generate the highest possible return.” Morozoff (2009:281)
In this modern day and society that we live in, media in its’ every form, be it the radio which was introduced back in the 1860s, television in the late 19th century, magazines which gained popularity 19th Century, the newspapers which was brought to us in18th century and finally the internet, which is now the largest source of communication to has a big impact in the world that we live in today. The internet since its breakout in mid nineteenth century is one of the most used media outlets. Anyone with a smartphone and …show more content…
The fame of this family emerged when Kim Kardashian, an American television and social media personality and the second born of the family, released a sex tape with a famous rapper by the name of Ray J. She instantly gained fame due to how fast the tape went viral. The public believes she leaked the video for this purpose and it worked. The tape endorsed Ray J as a rapper whether in a negative way or a positive way, people who didn’t know who Ray J was suddenly wanted to know him. He got more views on his YouTube channel. The adult film industry offered to pay the millions of dollars just to have the short clip on their website. Today the Kardashian family has become a very big and important brand. They family has their own reality TV programme, they own a clothing line for both females and children, they have a make-up line and a day doesn’t go by without the Kardashian family making headlines on social media. Despite all these, they have all appeared in different TV commercials promoting Sketcher, energy drinks, T-Mobile. They are also involved in a lot of Anti-bullying campaigns amongst other things. The family has become a brand and are seen as a …show more content…
Celebrity news should not just be seen in relation to their commercial aspect but also for their socio-cultural aspect. The production of a public personality and the reporting about them has a dual aspect: it combines commercial interests with audience desires. (2000: 11) But what this also means is that the media’s function is changing: from information provider to participant in the cultural construction of social identity.
References
Turner, G., Bonner, F. and Marshall, P. (2000). Fame games. Cambridge: Cambridge University Press. Pg 49
Turner, G., Bonner, F. and Marshall, P. (2000). Fame games. Cambridge: Cambridge University Press. Pg 53
Harries, D. (2002). The new media book. London: BFI Pub. Pg 72
Wikipedia, (2015). Michael Jordan. [online] Available at: https://en.wikipedia.org/wiki/Michael_Jordan [Accessed 9 Dec. 2015].
Markovits and Rensman, pg. 89.
Forbes.com, (2015). Forbes Welcome. [online] Available at: http://www.forbes.com/sites/kurtbadenhausen/2014/02/27/how-michael-jordan-made-90-million-in-2013/ [Accessed 6 Dec. 2015].Harries, D. (2002). The new media book. London: BFI Pub. Pg 81
Turner, G., Bonner, F. and Marshall, P. (2000). Fame games. Cambridge: Cambridge University Press. Pg 67
Turner, G., Bonner, F. and Marshall, P. (2000). Fame games. Cambridge: Cambridge University Press. Pg
In this modern day and society that we live in, media in its’ every form, be it the radio which was introduced back in the 1860s, television in the late 19th century, magazines which gained popularity 19th Century, the newspapers which was brought to us in18th century and finally the internet, which is now the largest source of communication to has a big impact in the world that we live in today. The internet since its breakout in mid nineteenth century is one of the most used media outlets. Anyone with a smartphone and …show more content…
The fame of this family emerged when Kim Kardashian, an American television and social media personality and the second born of the family, released a sex tape with a famous rapper by the name of Ray J. She instantly gained fame due to how fast the tape went viral. The public believes she leaked the video for this purpose and it worked. The tape endorsed Ray J as a rapper whether in a negative way or a positive way, people who didn’t know who Ray J was suddenly wanted to know him. He got more views on his YouTube channel. The adult film industry offered to pay the millions of dollars just to have the short clip on their website. Today the Kardashian family has become a very big and important brand. They family has their own reality TV programme, they own a clothing line for both females and children, they have a make-up line and a day doesn’t go by without the Kardashian family making headlines on social media. Despite all these, they have all appeared in different TV commercials promoting Sketcher, energy drinks, T-Mobile. They are also involved in a lot of Anti-bullying campaigns amongst other things. The family has become a brand and are seen as a …show more content…
Celebrity news should not just be seen in relation to their commercial aspect but also for their socio-cultural aspect. The production of a public personality and the reporting about them has a dual aspect: it combines commercial interests with audience desires. (2000: 11) But what this also means is that the media’s function is changing: from information provider to participant in the cultural construction of social identity.
References
Turner, G., Bonner, F. and Marshall, P. (2000). Fame games. Cambridge: Cambridge University Press. Pg 49
Turner, G., Bonner, F. and Marshall, P. (2000). Fame games. Cambridge: Cambridge University Press. Pg 53
Harries, D. (2002). The new media book. London: BFI Pub. Pg 72
Wikipedia, (2015). Michael Jordan. [online] Available at: https://en.wikipedia.org/wiki/Michael_Jordan [Accessed 9 Dec. 2015].
Markovits and Rensman, pg. 89.
Forbes.com, (2015). Forbes Welcome. [online] Available at: http://www.forbes.com/sites/kurtbadenhausen/2014/02/27/how-michael-jordan-made-90-million-in-2013/ [Accessed 6 Dec. 2015].Harries, D. (2002). The new media book. London: BFI Pub. Pg 81
Turner, G., Bonner, F. and Marshall, P. (2000). Fame games. Cambridge: Cambridge University Press. Pg 67
Turner, G., Bonner, F. and Marshall, P. (2000). Fame games. Cambridge: Cambridge University Press. Pg