Kansei Engineering Case Study

In today's aggressive market, to fulfill customers' needs should be conducted into a real extraordinary consciousness of each organization (Cross, 2000). All companies have to prioritize customer design preferences before to produce a certain product since customer design has become the primary concern of the companies’ strategy. Since the consumer and customers are demanding not only to the quality (but also their satisfaction in psychological emotion conditions about the product to be purchased), therefore, it is important for producer to employed the improvement approached in their product development in order to satisfy their customer needs and feelings. A company that can develop a product to fulfill the customers’ needs (that meet their …show more content…
Here, Kansei Engineering (as a sort of human ergonomic innovation) alludes to the interpretation of the mental customers (shoppers) feeling around an item identified with discernment in configuration levels such as instinctive (as when you call something lovely), behavioral (accentuates the utilization of articles), and intelligent (considers client's reasoning about item like glory, and so on.) (Norman, 2004). To address this issue, there were a guidance (through Kansei words) is employed to express their full of feeling needs, their sentiments, and their passionate states (Guan & Lin, 2001; Ishihara, Ishihara, & Nagamachi, 1995). Here, Kansei engineering (KE) is characterized as ''the deciphering innovation of a buyer's inclination and picture for an item into configuration components.'' According to Lee et al., (2002), it might be evoked by such traits as item frame, style, shading, capacity and value, and influenced by customer feelings and individual faculties of qualities (to investigate the relationship between the customers' sentiments and the outline components of