Liberal ad: Real Leadership
This advertisement is “authorized by the registered agent for the Liberal Party of Canada.” (Liberal ad: Real Leadership)
The main focus of this ad is to promote the slogan for the Liberal Party, Real Change. This message is supported by the opinions of real, multicultural and a diverse range of Canadians, who believe Justin Trudeau is needed in order to bring real change to the middle class citizens of Canada. It highlights the important and relevant things that Trudeau plans on accomplishing once he is elected. In the scenes where Trudeau is engaging with his supporters, many people are holding up signs with words such …show more content…
A leadership ad is when the party portrays the party leader in a positive light. In this case, the advertisement portrays Justin Trudeau as a leader who has a plan to bring real change for the middle class citizens of Canada. A testimonial ad is when the party seeks positive endorsement from real people about their party leader. This is done so that the person watching the ad can see their needs and wants reflected by people with the same values, beliefs and attitudes about things that concern them. This is done in this particular ad by introducing the opinions of a former journalist, a mechanical engineer, a professor, a lawyer and a business owner, as well as the opinions of people who know what they are talking about, such as the former minister of finance, the former minister of public works and many …show more content…
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