Milton Glaser was born in New York City in 1929. He studied at Cooper Union from 1948 to 1951 and continued his education at the Academy of Fine Arts of Bologna. In 1954 along with fellows Edward Sorel, Seymour Chwast, and Reynold Ruffins, he co-founded Push Pin Studios.
The new approach to philosophy and personal view of the Push Pin Studio artists created a worldwide stir in design. The Push Pin studio of illustration and graphic design was an alternative to the narrative illustration of the past. Its work had a revival of the nineteenth century (Victorian, Art Nouveau and Art Deco), trends in pop culture, along with the psychedelic that was emerging. Vitality, with vibrant colors and explicit references in works totally different from …show more content…
It was first used in 1977 to promote the city and state. New York was going through hard times in the 1970s so The New York State Department for Economic Development decided to create a tourist- friendly campaign to encourage visitors to “The Big Apple”. Glaser was invited to meet with Well Rich Greene about logo options for the campaign. During the meeting he pulled a crumpled piece of paper out of his pocket with a sketch he had done during a cab ride. On the paper he had scribbled the logo that we know today. Later he proceeded to develop it further, determining the character and the typeface. It is crazy to believe that something so simple (but creative) can be very successful. Today thousands of cities have their own versions inspired by the original one. In name of helping the city rise again, Glaser did the work entirely pro bono.
Milton Glaser won several awards. He was appointed honorary member of the Royal Society of Arts in 1979. His work was included in museums such as the Museum of Modern Art (MoMA) in New York, the Israel Museum, the Victoria and Albert Museum, and the Musée de l’Affiche and the Centre Georges Pompidou in Paris. Glaser also taught at the School of Visual Arts at the Cooper Union in New York. In 2004 he won a National Design Award Lifetime Achievement from the Cooper-Hewitt National Design Museum and in 2009 he was awarded the National
The new approach to philosophy and personal view of the Push Pin Studio artists created a worldwide stir in design. The Push Pin studio of illustration and graphic design was an alternative to the narrative illustration of the past. Its work had a revival of the nineteenth century (Victorian, Art Nouveau and Art Deco), trends in pop culture, along with the psychedelic that was emerging. Vitality, with vibrant colors and explicit references in works totally different from …show more content…
It was first used in 1977 to promote the city and state. New York was going through hard times in the 1970s so The New York State Department for Economic Development decided to create a tourist- friendly campaign to encourage visitors to “The Big Apple”. Glaser was invited to meet with Well Rich Greene about logo options for the campaign. During the meeting he pulled a crumpled piece of paper out of his pocket with a sketch he had done during a cab ride. On the paper he had scribbled the logo that we know today. Later he proceeded to develop it further, determining the character and the typeface. It is crazy to believe that something so simple (but creative) can be very successful. Today thousands of cities have their own versions inspired by the original one. In name of helping the city rise again, Glaser did the work entirely pro bono.
Milton Glaser won several awards. He was appointed honorary member of the Royal Society of Arts in 1979. His work was included in museums such as the Museum of Modern Art (MoMA) in New York, the Israel Museum, the Victoria and Albert Museum, and the Musée de l’Affiche and the Centre Georges Pompidou in Paris. Glaser also taught at the School of Visual Arts at the Cooper Union in New York. In 2004 he won a National Design Award Lifetime Achievement from the Cooper-Hewitt National Design Museum and in 2009 he was awarded the National