PART: 11):
1) 46% of all advertisements (26/57) contain declarative sentence, it means that on average second add uses declarative statement.
2) 23% of all advertisements (13/57) contain imperative sentences, it means that on average nearly every four advertisements contain imperative sentence.
3) 7% of all advertisements (4/57) contain interrogative sentence, it means that on average nearly every fourteenth of advertisement contain only one interrogative sentence.
4) 25% of all advertisements (14/57) contain finite verb, it means that on average every 4th of advertisement contains finite verb.
5) 9% of all advertisements (5/57) contain non finite verb, it means that every 11th of advertisements contains non finite verb.
6) 23% of all contents …show more content…
16) 11% of all advertisements (6/57) contain metaphor, it means that every nearly 9.5 of advertisements contain one metaphor.
17) 5% of all advertisements (3/57) contain idioms; it means that every 18th of advertisements contain only one idiom.
5.4.2. Auxiliary verbs
All auxiliary verbs are used in advertisements but are different in average according to the purpose of which are used, in the previous advertisements the modal verbs such as can, should, would, and will are used more than others. As we know advertisements come in different situation such as, personification, polysemy, homonymy, parallelism, and metaphor etc.
Chart number one illustrates that the use of finite verb and non- finite verb in the rate of underemployment and commercials published in newspapers and magazines, in Yemeni print media. We note that the use of finite verb is the six times in advertising where the non-finite verb is used five times from the total of advertising fifty seven.
Chart No.1
Finite and non Finite …show more content…
Avoiding hackneyed words.
Most of advertising use short sentences but creating imagination.
Selecting of attractive and challenging words carefully to arouse the curiosity of the readers.
Use of metaphor and use of puns to play on words.
They use simple grammar and avoid complex sentences.
Use of abbreviations if that is necessary.
Yemen people were familiar to the term advertising and had known about it for a long time. Yemen advertising has involved continuously in order overtaking the growth of commercial market. Most of the language of Yemeni advertising both in Arabic or English language are generally concerned with play on words and creating stylistics nuances. The language of advertising can be divided into two types;
a. Use of foreign words.
b. Use of (Arabic) Yemeni words.
The first person who inserted advertisements in the newspapers was a foreigner. English newspapers advertisements were the first one. Up to now, English advertisements in Yemen are quite common and well-known all over the country especially in the group of well educated and well to do people like foreign company such as
1) 46% of all advertisements (26/57) contain declarative sentence, it means that on average second add uses declarative statement.
2) 23% of all advertisements (13/57) contain imperative sentences, it means that on average nearly every four advertisements contain imperative sentence.
3) 7% of all advertisements (4/57) contain interrogative sentence, it means that on average nearly every fourteenth of advertisement contain only one interrogative sentence.
4) 25% of all advertisements (14/57) contain finite verb, it means that on average every 4th of advertisement contains finite verb.
5) 9% of all advertisements (5/57) contain non finite verb, it means that every 11th of advertisements contains non finite verb.
6) 23% of all contents …show more content…
16) 11% of all advertisements (6/57) contain metaphor, it means that every nearly 9.5 of advertisements contain one metaphor.
17) 5% of all advertisements (3/57) contain idioms; it means that every 18th of advertisements contain only one idiom.
5.4.2. Auxiliary verbs
All auxiliary verbs are used in advertisements but are different in average according to the purpose of which are used, in the previous advertisements the modal verbs such as can, should, would, and will are used more than others. As we know advertisements come in different situation such as, personification, polysemy, homonymy, parallelism, and metaphor etc.
Chart number one illustrates that the use of finite verb and non- finite verb in the rate of underemployment and commercials published in newspapers and magazines, in Yemeni print media. We note that the use of finite verb is the six times in advertising where the non-finite verb is used five times from the total of advertising fifty seven.
Chart No.1
Finite and non Finite …show more content…
Avoiding hackneyed words.
Most of advertising use short sentences but creating imagination.
Selecting of attractive and challenging words carefully to arouse the curiosity of the readers.
Use of metaphor and use of puns to play on words.
They use simple grammar and avoid complex sentences.
Use of abbreviations if that is necessary.
Yemen people were familiar to the term advertising and had known about it for a long time. Yemen advertising has involved continuously in order overtaking the growth of commercial market. Most of the language of Yemeni advertising both in Arabic or English language are generally concerned with play on words and creating stylistics nuances. The language of advertising can be divided into two types;
a. Use of foreign words.
b. Use of (Arabic) Yemeni words.
The first person who inserted advertisements in the newspapers was a foreigner. English newspapers advertisements were the first one. Up to now, English advertisements in Yemen are quite common and well-known all over the country especially in the group of well educated and well to do people like foreign company such as