To enhance the customer’s visit, stores may need to be updated, and each detail was analyzed to ensure the stores were cozy, inviting, and satisfying. This included the examination of the merchandise displays, furniture, seasonal artwork, and the music played in the shops. The focus needed to be on the coffee and the alluring smell of the coffee. To ensure the aroma was not compromised, leadership implemented no smoking policies and asked partners to respect and cultivate fragrance free zones. (Schultz, …show more content…
An Environmental Committee and a Green Team (regional store managers) to look for ways to reduce, reuse, and recycle waste, as well as ways to make positive contributions to local and community environmental efforts. Almost $200,000 has been donated to literacy enhancement initiatives, partners are encouraged to recommend and apply for grants from the Starbucks Foundation to promote local community literacy organizations. The company established the Starbucks Memorial Fund that makes annual grants to groups that provide aid to victims of violent crimes and are working to reduce violent crimes. (Bussing-Burks,