The Center for Disease Control’s Influenza Vaccination Campaign
Did you know that the best way to prevent influenza is getting a vaccine each season? This same concept is the general message plaguing many of the Center for Disease Control’s Influenza Campaign advertisements. Because getting a early vaccination prevents flu, many of these advertisements are dedicated to motivate the public in getting an influenza shot. The Center for Disease Control’s campaign to promote influenza vaccinations uses several advertising techniques along with addressing separate audiences to effectively encourage young adults, adults with children, and the general public to get influenza vaccinations.
One of the influenza vaccination campaigns posters, appropriately headed “Spread Music-Not Flu”, vitalizes the importance of getting a flu vaccination to young adults. This advertisement is clearly aimed towards young adults due to the fact that the advertisement sports two young and healthy people, side-by-side, listening to music- a common activity that many young adults practice. Because the …show more content…
The dominance of a headline such as this communicates that this advertisement contains the universal appeal of commonly held values of protecting children from harm. Like the fathers stance in this ad, as well as the incorporation of universal appeal, it is reasonable to make a conclusion that this ad is directed towards parents of younger children. This ad means business in communicating its purpose; protect your child against influenza by taking them to get a vaccination. The “No Flu In My House” poster clearly and effectively motivates a parent to take action against influenza by getting an influenza vaccination, and therefore fulfills the purpose of the CDC’s influenza
Did you know that the best way to prevent influenza is getting a vaccine each season? This same concept is the general message plaguing many of the Center for Disease Control’s Influenza Campaign advertisements. Because getting a early vaccination prevents flu, many of these advertisements are dedicated to motivate the public in getting an influenza shot. The Center for Disease Control’s campaign to promote influenza vaccinations uses several advertising techniques along with addressing separate audiences to effectively encourage young adults, adults with children, and the general public to get influenza vaccinations.
One of the influenza vaccination campaigns posters, appropriately headed “Spread Music-Not Flu”, vitalizes the importance of getting a flu vaccination to young adults. This advertisement is clearly aimed towards young adults due to the fact that the advertisement sports two young and healthy people, side-by-side, listening to music- a common activity that many young adults practice. Because the …show more content…
The dominance of a headline such as this communicates that this advertisement contains the universal appeal of commonly held values of protecting children from harm. Like the fathers stance in this ad, as well as the incorporation of universal appeal, it is reasonable to make a conclusion that this ad is directed towards parents of younger children. This ad means business in communicating its purpose; protect your child against influenza by taking them to get a vaccination. The “No Flu In My House” poster clearly and effectively motivates a parent to take action against influenza by getting an influenza vaccination, and therefore fulfills the purpose of the CDC’s influenza