Why Do Advertisements Influence People's Behavior?

In today’s modern era the world is full of advertisement it is our environment (Kilbourne 1). It’s all around us on television, internet, radio, and even on billboards and signs. Advertisement influences society and plays a huge role in creating a great impact on people’s behavior. Advertising gives companies a way to expose their products to consumers and maximize their sales Advertising creates needs by making you want something you never probably wouldn’t even care about if it wasn’t introduced to you. Some ads highlight features of the product, but some ads content try to sell something more than the product. There’s a lot of advertising that attempts to associate a product or brand with a certain/particular type of life style. People …show more content…
The photo is take from the top of his head to his upper chest with his arm crossing his chest with the watch on. The background is black just like the L’Oréal advertisement so that we just focus on the man and the watch. The man has blue eyes, a chiseled chin and a well-groomed beard. He also has some veins visible on his hand which might lead you to believe he lifts weights and you can assume he is healthy and not obese. The brand name “Michael Kors” is written at the bottom of the advertisement not blocking the watch or the man’s face making it clear that his face should be showing alongside the watch.
In the Michael Kors watch advertisement is conveying the idea that men who buy this watch will look like the man in the picture, super masculine with a chiseled chin and a beard. The advertisement is also persuading you to buy the product because it will make you seem more masculine with veins on your hand indicating you lift weights and is probably buff like the guy in the advertisement and in our society is “fabulously rewarded” (Bordo 1). An assumption is also established by the advertisement that despite being so masculine you must have impossible to achieve perfect