The term Ethics is also known as moral philosophy is the branch of philosophy that includes systematizing, defending, and recommending concepts of right and wrong conduct. The meaning of ethical goes beyond doing no harm, representing an approach which strives to take an active role in poverty reduction, sustainable livelihood creation, minimizing and counteracting environmental concerns. Ethics also has something to do with what your feelings tell you is right or wrong. Ethics has to do with your religious beliefs. Being ethical is doing what the law requires. Ethics consists of the standards of behavior which our society accepts. Ethics are a system of moral principles which defines what is good for individuals and society. …show more content…
That is to say, as global awareness of sustainability is a relatively recent ideology, and as the fashion industry has a lengthy history, this company seems like an evolutionary hybrid, born out of mutual need. What renders it so unique to me is, in fact, this coming together of seemingly contrasting ambitions. Fashion, virtually an industry compelled to perpetually create the reasons for its own existence, has never been widely regarded as being a particularly responsible industry, in terms of ecological, or even ethical, concerns. It seems, then, that only today's widespread awareness of the real, sustainability issues facing the world could generate so unlikely an …show more content…
To a major extent, the unprecedented growth of the Indian fashion industry can be attributed to the country’s rapid industrial growth and urbanization, which has given rise to a new middle class of consumers with disposable income. By 2015 it is predicted that 64 million households will earn more than $4,000 a year, pushing these families into the new ‘consuming class’ of India. As the lifestyle of the new urban ‘consuming class’ evolves, the need for clothing has grown with more occasions rising – social gatherings, entertainment events and leisure activities – to wear clothing that requires an increasingly sophisticated range of outfits and styles, embracing fashion even more as a means of self-expression and status. In addition, Indian consumers are increasingly exposed to westernized television, movies, advertising and the internet which inspires new ideas about style and fashion. Of course, this is a two-way street with Indian style inspiring western trends as well. For the last 10 years India has emerged as one of the most attractive destinations for American and European retailers despite foreign direct investment (FDI) restrictions on single-brand retail. Recently the Indian Government have been pushing through a set of controversial economic reforms which relaxes rules on store openings by foreign retailers, allowing 100 percent FDI on