1. Greenwald, A. G., & Banaji, M. R. (1995). Implicit social cognition: Attitudes, self-esteem, and stereotypes. Psychological Review, 102(1), 4-27. doi:10.1037//0033-295x.102.1.4 Overview: social cognition is the bases for implicit influences grounded in reinforced behavior. This leads to stereotypes, and prejudices which produces discrimination. The three major categorizes that are heavily impacted by implicit cognition is attitude, self-esteem, and stereotypes. A. Social behavior now, under considerable evidence, is an unconscious, implicit, action. Our internal mode of operation relies on past experience. Most social psychologists believes that attitude and partly stereotypes happens in the unconscious. Attitudes: this is an existing attitude that arises under a given stimuli. Attitudes are formed in the unconscious mind. Bargh, Chaiken, Govender, and Pratto 1992, Fazio, sanbonmatsu, Powell, and Kardes 1986.
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Karpinski, A., & Hilton, J. L. (2001). Attitudes and the Implicit Association Test. Journal of Personality and Social Psychology, 81(5), 774-788. doi:10.1037//0022-3514.81.5.774 Overview: based off the Implicit Association Test, explicit memory works independently from IAT (study 1). From study 2, the relationship between implicit attitude, explicit attitude, and behavior found that while explicit attitudes predicts behavior IAT does not. Study 3 found that by exposing IAT to a new attitude objects and new associations, it changes, but explicit attitude does not change. These studies support that implicit associations comes from environmental factors and influences rather than a person advocating said attitude. A. Defining implicit cognition is an attitude formed over past experience and memories that mediates between thoughts and actions.
B. To measure implicit attitude Greenwald and colleges designed a experiment which would be to examine the association between an object and the attitude attributed with said
Karpinski, A., & Hilton, J. L. (2001). Attitudes and the Implicit Association Test. Journal of Personality and Social Psychology, 81(5), 774-788. doi:10.1037//0022-3514.81.5.774 Overview: based off the Implicit Association Test, explicit memory works independently from IAT (study 1). From study 2, the relationship between implicit attitude, explicit attitude, and behavior found that while explicit attitudes predicts behavior IAT does not. Study 3 found that by exposing IAT to a new attitude objects and new associations, it changes, but explicit attitude does not change. These studies support that implicit associations comes from environmental factors and influences rather than a person advocating said attitude. A. Defining implicit cognition is an attitude formed over past experience and memories that mediates between thoughts and actions.
B. To measure implicit attitude Greenwald and colleges designed a experiment which would be to examine the association between an object and the attitude attributed with said