Implicit Regression Analysis

In today’s society there are many things that impact our views on people and their race. One way that impacts our judgment is implicit attitudes. These attitudes are defined as an assessment towards objects or people that occurs without being consciously aware. To help measure how much implicit attitudes affect people’s judgment three professors: Anthony Greenwald, Mahzarin Banaji, and Brian Nosek co-created the Implicit Association Test. The Implicit Association Test, or the IAT test, is composed of several different parts. The first part has a twenty question questionnaire that asks about personal views on African American economic status, the level of discrimination the person thinks African American’s face today, and overall views the person taking the test has on African American …show more content…
The directions explain that the person taking the test will use the keys “E” and “I” on the key board and each key is associated with different categories. Depending on which item appears on the screen they have to respond with either pressing “E” or “I”. For the first section “black people” are associated with the “E” key, and “white people” are associated with the “I” key. If the person selects the wrong key through any of these following sections a red “X” will appear and to continue they will have to press the correct key. In the second section “bad words” are associated with the “E” key, and “good words” are associated with the “I” key. The third and fourth section uses the “E” key for both bad words as well as black people, and the “I” key is associated with good words as well as white people. For the next section the test goes back to one category per key but they are swapped. The “E” key is associated with “white people” and the “I” key is associated with “black people.” For the last two sessions the “bad words” item is associated with the “E” key and “good words” are associated with the “I”