This section discusses the impact of social networking on nonprofit-making organizations and how social networking will impact on the planning of information systems.
3.1. Impact of social networking on non-profit organizations
Social networking sites such as MySpace, Friendster and Facebook have become very popular, with membership reaching more than 200 million today. The popularity of these sites can be attributed to the freedom in allowing users to create their personal profiles and interact with others by sharing content and communicating through Instant Messaging and chat.
These sites allow users to establish links to each other, creating networks that facilitate the sharing of information …show more content…
Using and effect/probability/action grid, we discuss four of the major impacts of technology on non-profits. These impacts are as follows:
Impact Effect Probability Action
USE
1. Privacy
The use of social networks by non-profits can be beneficial or disastrous. It can be beneficial if the social network is designed to filter out unwanted entries. The public nature of social network sites could be used by unscrupulous members or links to veer away from the main advocacy of an organization. The impact of the use of social networks by non-profits in terms of this type of a problem is slightly …show more content…
A non-profit can avoid this problem by continually monitoring the effectiveness of its networking site. They should shift to other sites if their site becomes ineffective in promoting their advocacies.
3.2. How social networking will impact on information system planning
Considering the potentials of the impact of social networking on society and on organizations, social network site owners and designers often face difficulty in pinpointing the parameters which can be used to effectively design a system that would satisfy all the requirements of users.
A methodology, however, is often used to overcome this difficulty. This is the Soft Systems Methodology (SSM) developed by Peter Checkland. Situations are defined by going through seven phases. These seven phases are as follows:
1. Appreciate the unstructured problematical situation
2. Understand the worldviews of the key stakeholders
3. Create root definitions of relevant systems
4. Make and test conceptual models based upon worldviews
5. Compare conceptual models with reality
6. Identify feasible and desirable