IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture based in Swedish. The ready-to-assemble are beds, chairs and desks. IKEA also sells appliances and home accessories. IKEA was known as one of the world’s largest furniture’s manufacturer and retailer in January 2008.
The founder of IKEA is Ingvar Kamprad who just 17 year old based in Sweden and IKEA founded in 1943. In 2013, Ingvar Kamprad was listed as one of the world’s richest people. The company’s name “IKEA” is an acronym made up of his initials and the first letters of Elmtaryd and Agunnaryd which is the farm where he grew up and his hometown. Furthermore, IKEA is known for its inferior design work which often associated with an eco-friendly homeliness and its modern architectural designs for various types of appliances and furniture. …show more content…
Craftmen from Kamprad’s village using wood from nearby forest to made the furniture. In 1951, the first IKEA furniture catalogue was published. At the same year, due to the sales had increased so much, Kamprad decided to discontinue all other products and specialize exclusively in low prices furniture. Moreover, in 1953, IKEA opened its first furniture showroom. In the showroom, customers allowed to see, touch and feel the items they were buying, this help them to assure the quality of the item. The showroom was the result of an intense price war that IKEA was engaged in with its main competitor at that time. And now, as of March 2016, IKEA owns and operates 384 stores in 48 countries. The website consist of 12000 products and close to 470 million visitors to
The founder of IKEA is Ingvar Kamprad who just 17 year old based in Sweden and IKEA founded in 1943. In 2013, Ingvar Kamprad was listed as one of the world’s richest people. The company’s name “IKEA” is an acronym made up of his initials and the first letters of Elmtaryd and Agunnaryd which is the farm where he grew up and his hometown. Furthermore, IKEA is known for its inferior design work which often associated with an eco-friendly homeliness and its modern architectural designs for various types of appliances and furniture. …show more content…
Craftmen from Kamprad’s village using wood from nearby forest to made the furniture. In 1951, the first IKEA furniture catalogue was published. At the same year, due to the sales had increased so much, Kamprad decided to discontinue all other products and specialize exclusively in low prices furniture. Moreover, in 1953, IKEA opened its first furniture showroom. In the showroom, customers allowed to see, touch and feel the items they were buying, this help them to assure the quality of the item. The showroom was the result of an intense price war that IKEA was engaged in with its main competitor at that time. And now, as of March 2016, IKEA owns and operates 384 stores in 48 countries. The website consist of 12000 products and close to 470 million visitors to