Identify and evaluate marketing opportunities
Part 1: Research and identify possible marketing opportunities:
In this assignment I will discuss Varinder Car Dealership which is located in James Road Caulfield. This business trades the second hand cars to the customers.
Review of the Marketing Plan:
Following are the marketing plan for Varinder Car Dealership:
Point-of-sale: ask customers to purchase the other products or services when they pay to the service counter.
Initiate customer word of mouth: customers will select to purchase the products through the influences of their friends and family members.
Establish the strategic alliances with the key stakeholders: sign up the service and delivery contracts with the main suppliers to ensure …show more content…
A description of three possible marketing opportunities that the business could pursue, including your initial assessment of how each of the opportunities identified will impact on the business:
Marketing opportunities
Assessment of marketing opportunities
Marketing opportunity 1 direct investment
It will help to increase the sale up to 30%, It will help to increase the profit up to 20%, It will help to increase the growth up to 20-30%, It will help to increase the market up to 20%
Marketing opportunity 2: exporting
It will help to increase the sale up to 45%, It will help to increase the profit up to 35%, It will help to increase the growth up to 35-45%, It will help to increase the market up to 35%
Marketing opportunity 3: online business opportunities
It will help to increase the sale up to 40%, It will help to increase the profit up to 30%, It will help to increase the growth up to 30-40%, It will help to increase the market up to …show more content…
surveys (with feedback)—we have to do the survey from our customers to make our business more successful and fulfill customer requirements
Marketing opportunity 2: exporting
job redesign—we have to redesign our job priorities and by self involvement we can raise the annual results team building—we have to build a team for everything for ex. buying ,selling and communication team
Marketing opportunity 3: online business opportunities
surveys (with feedback)—we have to do the survey from our customers to make our business more successful and fulfill customer requirements job redesign—we have to redesign our job priorities and by self involvement we can raise the annual results
b) Confirm additional resources that will be required for each of the viable marketing opportunities. For example, if additional staff are needed, how many or if there are additional costs, what are they and what is the amount?
Marketing opportunities
Additional resources required
Marketing opportunity 1 direct investment
employees/managers--- managers and employees are the main persons which are required for the certain business to make it more
Part 1: Research and identify possible marketing opportunities:
In this assignment I will discuss Varinder Car Dealership which is located in James Road Caulfield. This business trades the second hand cars to the customers.
Review of the Marketing Plan:
Following are the marketing plan for Varinder Car Dealership:
Point-of-sale: ask customers to purchase the other products or services when they pay to the service counter.
Initiate customer word of mouth: customers will select to purchase the products through the influences of their friends and family members.
Establish the strategic alliances with the key stakeholders: sign up the service and delivery contracts with the main suppliers to ensure …show more content…
A description of three possible marketing opportunities that the business could pursue, including your initial assessment of how each of the opportunities identified will impact on the business:
Marketing opportunities
Assessment of marketing opportunities
Marketing opportunity 1 direct investment
It will help to increase the sale up to 30%, It will help to increase the profit up to 20%, It will help to increase the growth up to 20-30%, It will help to increase the market up to 20%
Marketing opportunity 2: exporting
It will help to increase the sale up to 45%, It will help to increase the profit up to 35%, It will help to increase the growth up to 35-45%, It will help to increase the market up to 35%
Marketing opportunity 3: online business opportunities
It will help to increase the sale up to 40%, It will help to increase the profit up to 30%, It will help to increase the growth up to 30-40%, It will help to increase the market up to …show more content…
surveys (with feedback)—we have to do the survey from our customers to make our business more successful and fulfill customer requirements
Marketing opportunity 2: exporting
job redesign—we have to redesign our job priorities and by self involvement we can raise the annual results team building—we have to build a team for everything for ex. buying ,selling and communication team
Marketing opportunity 3: online business opportunities
surveys (with feedback)—we have to do the survey from our customers to make our business more successful and fulfill customer requirements job redesign—we have to redesign our job priorities and by self involvement we can raise the annual results
b) Confirm additional resources that will be required for each of the viable marketing opportunities. For example, if additional staff are needed, how many or if there are additional costs, what are they and what is the amount?
Marketing opportunities
Additional resources required
Marketing opportunity 1 direct investment
employees/managers--- managers and employees are the main persons which are required for the certain business to make it more