The THI sector is mostly described as complex and heterogeneous because it involves different but related enterprises. Research states that the human aspect plays an important role in tourism and hospitality organisations and that this industry is labour intensive in its orientation (Evans, 2015, p. 109). In an always changing industry such as tourism, employees may provide a competitive advantage to the enterprise within the sector. Furthermore, the …show more content…
Ethical norms apply to people who conduct scientific research. There are numerous reasons why ethical norms are important in research. Firstly, norms promote the goals of research, such as truth, avoidance of errors and knowledge. Secondly, ethical standards enhance the values that are essential to collaborative work, such as fairness, accountability and mutual respect. Additionally, ethics enhance public support for research projects, because people rather support research projects if they can trust the integrity and quality of the work. Finally, many ethical norms promote various important social and moral values, such as honesty, objectivity, integrity, carefulness and openness. Further ethical principles which have to be included in every scientific research project are respect for intellectual property, confidentiality, responsible mentoring, social responsibility, non-discrimination and competence. All the ethical norms and principals are taken into account in this scientific research paper (Resnik,