Hugo Boss composes of two distinct brands, Hugo and Boss, and at the same time they divided into five different subsidiary lines that allow the company to meet the needs of specific men and women. “Unlike luxury goods competitors such as Ralph Lauren, Armani, and Prada that relied on a single major designer, a team of creative managers and designers was responsible for understanding and fulfilling the fashion needs of Hugo Boss customers. With market intimacy thus assured, Hugo Boss parlayed operational excellence into accurate fulfillment of retail orders within 48 hours or less.” Each subsidiary line has a purpose and that helps Hugo Boss not only to assign specific work to every single one of the subsidiary lines but also to have an intimate approach to the customers who will be able to fulfill their demands. After all, “ Consumer confidence was the cornerstone of consumer spending.” For instance, according to Hugh …show more content…
This is where Constantine Moros and Katja Ruth come in with a strategy to reach that 100% that will keep investors and partners tranquil as the production does not just increase but promises to generate more sales and reduce extreme