Contents
QUESTION 1 2
QUESTION 2 3
QUESTION 3 6
QUESTION 4 8
Works Cited 9
QUESTION 1
Marketing Gaps Explanation Relation to Huawei
Space Gap This is the geographical distance that the company has to overcome in order to sell their product. This marketing gap is overcome by transport or distribution. Huawei has made use of international distribution of their product as well as they have teamed up with a lot of communications technologies industry. This has closed the space gap for Huawei as people all over the world can easily buy this product.
Time Gap This is the period of time it takes between manufacturer and product, therefore this marketing gap is overcome by means of storage. Huawei employs a lot of local people and also trains them, …show more content…
Huawei realised that they had bad publicity being an eastern company and was unable to sell their product in a few countries around the world. They came up with a plan to overcome this by operating closely with the UK’s intelligence agency as well as trying to become more transparent. They also “switched from selling low-end mobile phones to smart phones” as well as participate in many social responsibilities. This planning has bettered Huawei’s reputation all over the …show more content…
QUESTION 3
3.1
Micro-environment:
This refers to the internal factors of a company which it can largely control as well as have an effect on the company’s ability to meet the expectations of its customers. Examples are:
• Staff – employment of locals could affect Huawei positively as the locals know what the customers want and will therefore sell the product to their needs and wants.
• Price – the price of Huawei’s technology has a good effect on their company as they are creating similar products to their competitors however they are selling their product at a lower price.
• Distribution – they have teamed up with many wholesalers around the world which has a positive effect on the Huawei Company.
• Marketing communication – Huawei has a vast amount of publicity this can have both a positive and negative effect on the company as it is not a very trusted company.
3.2
Market environment:
This refers to those elements or variables that may be influenced by the organisation but which cannot be controlled by the organisation. Examples
QUESTION 1 2
QUESTION 2 3
QUESTION 3 6
QUESTION 4 8
Works Cited 9
QUESTION 1
Marketing Gaps Explanation Relation to Huawei
Space Gap This is the geographical distance that the company has to overcome in order to sell their product. This marketing gap is overcome by transport or distribution. Huawei has made use of international distribution of their product as well as they have teamed up with a lot of communications technologies industry. This has closed the space gap for Huawei as people all over the world can easily buy this product.
Time Gap This is the period of time it takes between manufacturer and product, therefore this marketing gap is overcome by means of storage. Huawei employs a lot of local people and also trains them, …show more content…
Huawei realised that they had bad publicity being an eastern company and was unable to sell their product in a few countries around the world. They came up with a plan to overcome this by operating closely with the UK’s intelligence agency as well as trying to become more transparent. They also “switched from selling low-end mobile phones to smart phones” as well as participate in many social responsibilities. This planning has bettered Huawei’s reputation all over the …show more content…
QUESTION 3
3.1
Micro-environment:
This refers to the internal factors of a company which it can largely control as well as have an effect on the company’s ability to meet the expectations of its customers. Examples are:
• Staff – employment of locals could affect Huawei positively as the locals know what the customers want and will therefore sell the product to their needs and wants.
• Price – the price of Huawei’s technology has a good effect on their company as they are creating similar products to their competitors however they are selling their product at a lower price.
• Distribution – they have teamed up with many wholesalers around the world which has a positive effect on the Huawei Company.
• Marketing communication – Huawei has a vast amount of publicity this can have both a positive and negative effect on the company as it is not a very trusted company.
3.2
Market environment:
This refers to those elements or variables that may be influenced by the organisation but which cannot be controlled by the organisation. Examples