Grant Enterprises is considering an opportunity cost, “where one will choose one alternative over another and are relevant costs for decision-making purposes” (Sawyer, Jackson & Jenkins, 2013, p. 10). What elements will management need to consider to make a relevant decision about a new product? Marketing could survey the marketplace to get a fill for how a new product could be received. This data would be useful in determining a possible price; manufacturer suggested retail price range, discounts for volume purchases and acceptance and likely demand. Marketing will need to understand the products general deign and function to provide a marketing campaign portfolio, ultimately providing the material needed by the sales department.
Production typically works with engineering on product design, a lot of new products come through the marketing or sales department since that have the most contact with customers and prospects (Griffith & Lee, 2016). Production will need to know what raw material will be required, how it will be sourced and quantity availability to the manufacturing facilities. The number of units needed to support Marketing original sales projects along with sustained production rates. The production environment will need to be surveyed to determine if changes will need to be made before the …show more content…
The business will calculate the cost per unit to maintain production and sales short-term, at the same time they will need to know if the long-term return on investment (ROI) is possible and when. If the profit margin is high and raw material and labor costs are low, profits would be high, and ROI will happen quickly. On the other hand, if margins were moderate and raw materials and labor costs are high the profits could be moderate to low, and ROI will take
Production typically works with engineering on product design, a lot of new products come through the marketing or sales department since that have the most contact with customers and prospects (Griffith & Lee, 2016). Production will need to know what raw material will be required, how it will be sourced and quantity availability to the manufacturing facilities. The number of units needed to support Marketing original sales projects along with sustained production rates. The production environment will need to be surveyed to determine if changes will need to be made before the …show more content…
The business will calculate the cost per unit to maintain production and sales short-term, at the same time they will need to know if the long-term return on investment (ROI) is possible and when. If the profit margin is high and raw material and labor costs are low, profits would be high, and ROI will happen quickly. On the other hand, if margins were moderate and raw materials and labor costs are high the profits could be moderate to low, and ROI will take