The opening statement introduces Joan Lunden, The next sentence is identifying her credibility by being a resourceful journalist. The second picture identifies actual customer testimony, which implies that the product is a value for ordinary people.
Ms. Lunden appeals to your emotions by stating she was overwhelmed and stressed with a sudden need for Senior Living for her Mom. She advises a personal advocate is assigned to you during a turbulent time. All of the emotions she is relaying are to evoke an emotional response from the consumer. Making