The AMC hit series Mad Men is notorious for it’s portrayal of gender ideologies and sexist concepts within the 1960’s era. While portraying gender stereotypes and major social issues of the time, Mad Men also serves as a reference of linguistic concepts discussed in Penelope Eckert and Sally McConnell-Ginet's Language and Gender. Social issues revolving around men and women in the workplace being reinforced by conversational choices is a major examples displayed within the show. Mad Men’s pilot episode, entitled Smoke Gets in Your Eyes, indicates linguistic choices such as tag questions and the use of honorifics in addressing others that depict how men and woman communicate in the workplace. Eckert references studies conducted to determine of
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This concept is demonstrated through several situations during the course of the episode. While Draper is discussing research with Dr. Guttman, who is a female, he addresses her as Miss Guttman. When he is interrupted by her correction, he then refers to her, only once, as Doctor. Being Dr. Guttman is a female, Draper finds it difficult to address her using a term so often related to a superior male figure, this causes him to exert dominance in language by growing louder and more aggressive with the remainder of their encounter. Another instance occurs in the initial greeting with Miss Menkens. During introductions Rachel Menken is overlooked as being the client because she is female. During this particular scene, the miss consumption of women's place in business is addressed head on, as Menken makes note of natural assumption due to her gender. As the scenes continues, and Menken proves herself to be assertive, Draper is taken back and refers to her simply as Miss, demonstrating a stance in dominance. Walking out he verbalizes his insecurities regarding the situation by saying “I’m not going to let a woman talk to me like
This concept is demonstrated through several situations during the course of the episode. While Draper is discussing research with Dr. Guttman, who is a female, he addresses her as Miss Guttman. When he is interrupted by her correction, he then refers to her, only once, as Doctor. Being Dr. Guttman is a female, Draper finds it difficult to address her using a term so often related to a superior male figure, this causes him to exert dominance in language by growing louder and more aggressive with the remainder of their encounter. Another instance occurs in the initial greeting with Miss Menkens. During introductions Rachel Menken is overlooked as being the client because she is female. During this particular scene, the miss consumption of women's place in business is addressed head on, as Menken makes note of natural assumption due to her gender. As the scenes continues, and Menken proves herself to be assertive, Draper is taken back and refers to her simply as Miss, demonstrating a stance in dominance. Walking out he verbalizes his insecurities regarding the situation by saying “I’m not going to let a woman talk to me like