Intro
When Lady Bird Johnson became First Lady following the 1964 presidential election, she already had plans to use the position to her advantage. Lady Bird learned the intricacies of her position as First Lady in the months following the Kennedy assassination, leaving her prepared to step back into the White House after the election. Once the public had spoken and elected Lyndon B. Johnson to the presidency, and by association his wife to the position of First Lady, Lady Bird set out to establish a movement to better the United States. For Lady Bird, it wasn’t enough just to approve a movement or committee and thus take a backseat position in its success; she wanted to fully endorse it. To do so, she spent her time before Johnson’s election finding a project she could whole heartedly support, which led her to what turned out to be a deep resource of commitment, love, and appreciation for natural beauty. …show more content…
The Beautification Movement would entail initiatives to clean up cities and prevent pollution, the deterioration of buildings, and the accumulation of trash. Beautification would also start programs to get the community involved, to repair highways, and to repair and improve schools and other public buildings. In the end, Beautification played directly into President Johnson’s environmental agenda in pushing for a cleaner country via the efforts of
When Lady Bird Johnson became First Lady following the 1964 presidential election, she already had plans to use the position to her advantage. Lady Bird learned the intricacies of her position as First Lady in the months following the Kennedy assassination, leaving her prepared to step back into the White House after the election. Once the public had spoken and elected Lyndon B. Johnson to the presidency, and by association his wife to the position of First Lady, Lady Bird set out to establish a movement to better the United States. For Lady Bird, it wasn’t enough just to approve a movement or committee and thus take a backseat position in its success; she wanted to fully endorse it. To do so, she spent her time before Johnson’s election finding a project she could whole heartedly support, which led her to what turned out to be a deep resource of commitment, love, and appreciation for natural beauty. …show more content…
The Beautification Movement would entail initiatives to clean up cities and prevent pollution, the deterioration of buildings, and the accumulation of trash. Beautification would also start programs to get the community involved, to repair highways, and to repair and improve schools and other public buildings. In the end, Beautification played directly into President Johnson’s environmental agenda in pushing for a cleaner country via the efforts of