A.C 1.1 – Explain how the strategies of the organisation impacts on the marketing plan
The Hong Kong Health Check (HKHC) strategies include to provide a comprehensive health care check up of exceptional standards, promoting a concept of preventative healthcare through periodic check up, and to be the leading medical diagnostics organisation in the Asia Pacific region (HKHC 2016). These strategies are embodied in HKHC ‘s motto and vision statement. Consequently, the organisation, which was formed in 2006, has to market itself in order to gain popularity among Hong Kong citizens and the rest of Asia Pacific. Marketing is an integral part of HKHC where the organisation is committed to creating awareness in the community to promote healthy lifestyle. The organisation’s marketing plan considers corporate planning, product planning, implementing the plan, measuring results, and taking corrective actions as outlined in the Kotler and Keller’s planning, implementing and controlling model (Kotler & Keller 2012).
Firstly, the marketing plan considers the organisation’s mission and vision and depending on the findings allocates adequate funds to the marketing plan. The marketing plan will also evaluate growth opportunities, for instance, …show more content…
Hence, using the Porter’s 5 forces model that looks into factors such as rivalry, supplier and buyer power, threat of new entrants, and the threat of substitution is done (Roy 2011). The components of the marketing plan will make HKHC determine its both internal and external strengths, weaknesses, threats and opportunities linked to the organisation, for instance, the component of company economic condition will help determine whether the company has adequate funds or not to implement a elaborate marketing
The Hong Kong Health Check (HKHC) strategies include to provide a comprehensive health care check up of exceptional standards, promoting a concept of preventative healthcare through periodic check up, and to be the leading medical diagnostics organisation in the Asia Pacific region (HKHC 2016). These strategies are embodied in HKHC ‘s motto and vision statement. Consequently, the organisation, which was formed in 2006, has to market itself in order to gain popularity among Hong Kong citizens and the rest of Asia Pacific. Marketing is an integral part of HKHC where the organisation is committed to creating awareness in the community to promote healthy lifestyle. The organisation’s marketing plan considers corporate planning, product planning, implementing the plan, measuring results, and taking corrective actions as outlined in the Kotler and Keller’s planning, implementing and controlling model (Kotler & Keller 2012).
Firstly, the marketing plan considers the organisation’s mission and vision and depending on the findings allocates adequate funds to the marketing plan. The marketing plan will also evaluate growth opportunities, for instance, …show more content…
Hence, using the Porter’s 5 forces model that looks into factors such as rivalry, supplier and buyer power, threat of new entrants, and the threat of substitution is done (Roy 2011). The components of the marketing plan will make HKHC determine its both internal and external strengths, weaknesses, threats and opportunities linked to the organisation, for instance, the component of company economic condition will help determine whether the company has adequate funds or not to implement a elaborate marketing