Honey Nut Cheerios Analysis

Honey Nut Cheerios Highway: The analysis What are in reality marketers telling in their commercials? How do they make us to buy their product? They want our attention and our money and they definitely will do anything to have it all from us. As it is seem all companies are using so much the media to promote their products. They are specially using the TV to expand their products to everyone in America. They use TV commercials, which according to the American Association of Advertising Agencies, 30 seconds can cost almost half a million. So why companies spent so much money to show us what better their product make to our daily living when there has to be a cheaper way to sale us their product. Well, it is easy for companies and more accessible for people to watch it. It can get to everybody because …show more content…
Companies will do anything to make us consume their product. One of the things I notice is that marketers know how to attract our attention by focusing in our senses. Honey nut cheerios is one commercial that focus on family values and how important is breakfast for families. Marketers use one of the psychological principles that is call transference, which we study in class. This principle refers to the association that marketers put in our life and their product. There are a couple senses that I could find in the commercial that I am analyzing, which are hearing and sight. Which are, I feel one of the most important senses. First one of the remarkable things in commercials is how smart marketers are because when they release a commercial or a new product they have a target consumer. They study the people that they want to target and then they realize what it might seem important for these people. Furthermore, honey nut cheerios highway is a commercial that focus on the psychological principle transference. Companies by doing this, try make a relationship between their products and something that it is really important