Honduras Dinner Case Study

Honduras Dinner - Advertising Department.

Planning and Strategizing
Our mission statement for our department was “Making sure that we spread all the necessary information regarding the Honduras Dinner by using effective forms of media to attract possible clients”. Our core values are integrity, reliability, elegance, friendships, dedication and diversity. For our department to function properly, we started with the planning process by identifying our main objective. Our department’s main goal was to use different types of advertising mediums such as posters, announcements and social media to raise awareness and ensure that our clients have all the necessary information regarding the event. We started off by designing a logo (refer to Appendix A) for the social media …show more content…
One of our weaknesses included not gaining enough attention on social media, which was unexpected. This made some group members think that their hard work was not being noticed, which was discouraging. We collaborated with the decorations department, which gave us a chance to post pictures and GIFs on social media more often. A threat we faced was the changes that were made in dates or timings after the posters and social media posts were made. This meant that we had to edit the dates on the posters and delete the countdowns posted and social media, following with reposting it with new dates. But because of our contingency plan, this was made easier because there was a backup template in case a situation like this occurred, which it did. Our department was not entirely dependant on a contingency plan because if anything did not go according to plan, there would not be any major liabilities to the event. One scenario we anticipated was sudden changes being made to dates of ticket sales or timings of the event. The plan we had incase of such a scenario was saving a template of the posters we made so the people responsible