Home Depot Financial Statement Analysis

Which types of financial statements are most important to Home Depot’s business?
Financial statements that are easy to understand, relevant, and objective are useful to businesses. The primary financial statements that are most important to Home Depot’s business include the: balance sheet, income statement, statement of owner’s equity, and statement of cash flows. The balance sheet is important to Home Depot because it provides the company’s assets, liabilities, and owner’s equity on a specific date. The income statement is important to Home Depot because it reports revenue and expenses for a given time period ending at a specific date. The statement of owner’s equity is important to Home Depot because it tracks the changes in the shareholder’s earnings. The statement of cash flows is important because it is useful in indicating whether Home Depot has enough cash …show more content…
There are four components of marketing in the marketing mix: product, price, place and promotion. The product includes the actual product or service offered to the customer. Product decisions may include appearance and packaging. Price takes into account profit margins and competitor pricing. Examples of pricing include discounts and list price. Place is associated with the distribution channels that serve as the means for transporting the product to the target customers. Attributes involving place decisions include logistics and market coverage. Promotion pertains to communication and the selling to potential customers. Attributes involved in promotion may include advertising, sales, and budget. Customer segmentation is critical to PepsiCo’s business strategy because the using the same marketing mix may not be the best way to reach different customers. Customer segmentation allows PepsiCo to tailor the marketing mix for specific target markets to better satisfy customer