In the article, "The Nail Polish underneath the Hockey Gloves," Kelly Ponitatowski analyzes how women were portrayed in the 2010 Olympics in comparison to men. The Olympics brings the whole world together unifying them through sports, however there is an apparent division in terms of gender. Through the article, Ponitatowski emphasizes how there is a "sports-media complex" involved in which the media has the power to portray norms about gender, nationality, and identity" (24). The media creates a division between males and females. News networks have the priority to do whatever is required to acquire the most profits. In terms of Olympics, news podcasters will emphasize or broadcast events that gain more viewers. Sports have always been associated
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Therefore, when the lines of division start to blend, and women start to play sports like hockey, it is not considered a norm because that image in never seen in the media, and this encourages the creation of "gender-appropriate sports." Continuation of this stereotyping is further seen when the media focuses on female athlete's "marital statues and family life" than their athletic feats. Thus, makes it seem that their physical abilities are not as creditable. These depictions are not associated with men because sports commentators do not talk about male athlete's personal lives or their hobbies. Furthermore, studies show that in the 2014 Olympics female athletes were "characterized according to their domestic roles and presumed emotional states." When sports commentators associate women with their feelings and males with their physical ability they are framing genders. This gender framing can also be seen in magazines, particularly in SI for Kids, men were seen in more images and "also shown in more leadership role and more dominant photos, suggesting inferiority of female
Therefore, when the lines of division start to blend, and women start to play sports like hockey, it is not considered a norm because that image in never seen in the media, and this encourages the creation of "gender-appropriate sports." Continuation of this stereotyping is further seen when the media focuses on female athlete's "marital statues and family life" than their athletic feats. Thus, makes it seem that their physical abilities are not as creditable. These depictions are not associated with men because sports commentators do not talk about male athlete's personal lives or their hobbies. Furthermore, studies show that in the 2014 Olympics female athletes were "characterized according to their domestic roles and presumed emotional states." When sports commentators associate women with their feelings and males with their physical ability they are framing genders. This gender framing can also be seen in magazines, particularly in SI for Kids, men were seen in more images and "also shown in more leadership role and more dominant photos, suggesting inferiority of female