Johnson & Johnson In The Global Market Place

Decent Essays
hnson & Johnson in the global market place
国际市场和mncs
Many businesses have expanded into overseas markets, and now the tendency has became more and more rampant, and, gradually, formed a mature global markets. The "global market" refers to the international trade, and the country 's domestic market is linked to the area of exchanging. Furthermore, the development and the expansion of the world market have eventually turned into the most important content of the world 's economic and historical development, which also increase the level of productivity. The formation of the global market is a great event in the human social and economic history, and plays a catalytic role in enhancing the economic growth and the international relationships in
…show more content…
Companies that carry out the multinational strategy are inclined to adopt the decentralized federation organizational system.
Many experts have research on the effects of the MNCs and got some conclusions. Firstly, for the effects on the world economy, MNCs enhance the integration of the world economy and international markets deeply; and also promote and control the development of international trade, and make the contemporary international investment and international trade are related to each other; what is more, MNCs promote international capital flows, optimize the allocation of resources and accelerate globalization of production which help to reduce the competitive
…show more content…
In 1886, Johnson with his two brothers in New Jersey worked together to create a whole new career - production of sterile surgical dressings, which led to the birth of Johnson & Johnson. They has kept maintaining a leading position in this area with hiring 14 employees. With the expansion and development of the business, JNJ founded international branches in the Europe, Africa, Asia and Australia at the beginning of the 1920s. Then JNJ keep manufacturing high quality healthy products and promote the healthy development of the world. So far, JNJ rated 123th among the world 500 strong enterprises, and According to the results of the market value index which published by "Fortune" and "Business Week" in 1997, JNJ rated 20th in the world and on the top of list of most admired companies in the world.
Besides, Johnson & Johnson have established more than 250 branches over the world, with about 116000

Related Documents

  • Improved Essays

    Company Detail Information J.C. Penney Company, Inc, is an American retail company that many customers use. Their business consist of selling merchandise and services such as home furnishing, beauty products, accessories, and apparel through department stores and website at jcpenney.com. J.C Penney was founded in “Kemmerer, Wyoming, in 1902 by James Cash Penney” with title of Golden Rule Store (Newsroom, JCPenney). Then change its name to J.C. Penney in 1913, establish its headquarters in New York the next year and became publicly traded company by 1929.…

    • 1490 Words
    • 6 Pages
    Improved Essays
  • Decent Essays

    JC Penny Case Analysis

    • 136 Words
    • 1 Pages

    The fact that JCP has changed its CEO three times in four years is indicative of its struggle to keep its head just above waters. While the current sales figures at JCP might not be at its best, however, JCP still has potentials of turning the situation around. This analysis will provide prospective and potential solutions to the challenges JCP is currently…

    • 136 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Once the largest department store chain in the country with over 2,000 stores, the 110-year-old retailer, J.C. Penney’s, was struggling to claim market share after the 2007 recession. J.C. Penney’s 2011 sales were lower than they were in the 1990s, and the retail landscape was becoming more competitive as new companies added specialty shops, online shopping increased, and Macy’s and Kohl’s were taking J.C. Penney’s business. As a result, Ron Johnson, the man responsible for improving the retail presence of Target and Apple, was brought in as CEO in November 2011. After his appointment, Johnson determined that J.C. Penney’s was in need of a business strategy makeover.…

    • 465 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Company Introduction J.C. Penney Company, Inc. (NYSE: JCP) was founded by James Cash Penney in 1902 and has evolved to a holding company and retailer whose principal operating subsidiary is J.C. Penney Corporation, Inc. with 1104 department stores in 49 states and Puerto Rico selling merchandise and services to customers through department stores and online (Mergent Online, 2013). JCP sells a broad range of general merchandise, including apparel, footwear, accessories, jewelry, beauty products and home furnishings as well as provides salon, optical, photography, and decorating services in the company’s corporate level strategy. JCP was incorporated in 1924 in Delaware, continuing from a partnership in 1902, and J.C. Penney Company, Inc. was…

    • 940 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As the wide-reaching consequences of the Financial Crisis demonstrate, when a company is as influential as JPMorgan Chase & Co., the American public is a stakeholder. Their customers include individuals, corporations, small businesses, governments, universities…the list goes on. If an entity can bank, they can bank with JPMorgan Chase & Co. 60.6 million households have at least one consumer banking account with Chase—roughly half of American households. Chase is the number one credit card issuer in the United States, the number two mortgage issuer, and the number three automobile loan issuer. J. P. Morgan is the leading source of debit capital for governments and non-profits in the US, the top debt underwriter worldwide, and, together with the Chase brand, is the leading banking institution for over 18,000 Commercial and Industrial clients.…

    • 681 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    JPMorgan Chase is working Mothers friendly company? Vishal Attal Fairleigh Dickinson University EPS 5109 8A Fall 2015 SY KIM Abstract Today’s children are tomorrow’s citizens. The future of a nation depends on its citizens.…

    • 1297 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Research Paper Globalization Economic globalization has escalated over the years more rapidly than anyone ever expected. The invention of new technological improvements, services and businesses is creating a major impact for the increasing trade of good and services amongst other countries. Globalization is the worldwide movement toward goods, services, technology and capital, it is countries trading internationally, establishing business between other countries for financial or specific resources. Debate.org states globalization is likewise a major importance of the exchange of ideas and ideologies throughout worldwide cultures. There are various advantages and disadvantages that come with international trade and by the end of the essay…

    • 815 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    This is why a tool like porters five forces in helpful. It is used to determine which company has the most power in a given industry it also enables the company to know which products or services can be profitable. The five forces are a holistic way of looking at any industry and understanding the structural underlying drivers of profitability and competence (Michael E. Porter) Buyer Behavior: The number of buyers drives this; if they are more concentrated or organized their bargaining power will increase. Jabra works with strategic alliances partners within UC (Unified communications), they include world leading telecommunications companies such as Cisco, Toshiba, IBM, Mitel Astra, Microsoft Lync,…

    • 3094 Words
    • 13 Pages
    Great Essays
  • Improved Essays

    The core competencies of Johnson and Johnson (J&J) are: innovation, extensive collaborations, and corporate culture. By understanding that investing in innovations would increase its leadership position, J&J has been spending heavily on research and development (R&D) for many years. They are now among the world’s top spenders in R&D with approximately 12 percent of its sale revenues invested in 9,000 scientists who currently work in research laboratories around the world. There are currently four J&J innovation centers located in Boston, California, London, and Shanghai. Extensive collaborations is another core competency that helps J&J dominate the health-care market.…

    • 802 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Introduction The key tenant of choosing a specific firm for analysis, is one having the history of outsourcing their Information Technology (IT), to a third party, only to regret the decision, and return, or back source, the IT service. An excellent example being the current largest bank in the United States; JP Morgan Chase. In 2004 JP Morgan Chase cancelled the remainder of a seven year, $5 billion IT contract with IBM.…

    • 1076 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    1. How well is Jones Electrical Distribution performing? What must Jones do well to succeed? Founded in 1999, Jones Electrical Distribution (J.E.D.) operates in electrical components and tools industry, manufacturing items used in the construction and repairing of commercial and residential buildings.…

    • 1799 Words
    • 8 Pages
    Superior Essays
  • Great Essays

    Slide 1: Introduction • I am Katie McCracken and I have worked for Johnson & Johnson for 5 years. • For those of you unfamiliar with some of the consumer products we make I have included images of some of our brands you may use. • I chose Johnson & Johnson for my analysis because we faced a significant ethical dilemma and the company’s response to the crisis is still considered a gold standard even today. Slide 2: Background • In 1982, Johnson & Johnson’s over-the-counter medicine, Tylenol, was the number one pain reliever in the United States with a 37% market share. •…

    • 1881 Words
    • 8 Pages
    Great Essays
  • Superior Essays

    A curve which depicts two topmost output possibilities with inputs that are consistent of resources is defined as a production possibility frontier. Assumptions are made in production possibility frontiers that the inputs are being utilized effectively. The availability of resources is governed by the amount of labor, capital, and technological cost. Another name for the production possibility curve is the transformation curve. Production limits are shown in the production possibility frontier allowing an economy to make decisions about the best goods and services they should produce.…

    • 750 Words
    • 3 Pages
    Superior Essays
  • Improved Essays

    Tylenol Crisis Case Study

    • 1010 Words
    • 5 Pages

    Johnson and Johnson (JnJ) is the world’s sixth-largest customer health company, the world’s best all-inclusive medical devices business; also, the world’s sixth-largest biologics corporation and the world’s fifth-largest pharmaceuticals firm. JnJ headquarters is in New Brunswick, New Jersey; it has over 265 companies operating in more than 60 countries, employing over 126,000 persons (Johnson and Johnson, 2015). In this paper, I will discuss the 1982 cyanide-laced Tylenol crisis that hit JnJ and their crisis management response. Starting with their responsiveness, spokesman, and message, continuing to their publics, and planning, then, their ethics, recovery strategy, and their overall results.…

    • 1010 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    GLOBAL INTERDEPENDENCE Interdependence is one of the most vital characteristics of the global economy. The term refers to reliance of people on products, knowledge and resources from other parts of the world. Production, consumption and trade are activities that lead to economic globalization that further links places around the globe.…

    • 727 Words
    • 3 Pages
    Improved Essays