Introduction: I have recorded data from a survey I have conducted in order to create strategies to increase internet sales. I have analyzed data from a sample size of 500 customer 's transactions and website activity was recorded from the previous month. The data included the day of the week the customer visited the website, the payment type, the amount of time spent on the website, the total number of pages viewed, the number of items purchased as well as the amount spent. With this data I have also recorded the use of discounts, and some information about what type of buyers are attracted to this website such as the region of the customer, their household income and if they are a registered customer.
Background: Heavenly Chocolate manufactures and sells quality chocolate products from its plant and retail stores in Saratoga Springs, New York. The company first launched its website two years ago, and sales have exceeded the company’s expectations. Online shopping is growing to be the new way to shop, where traditional retail stores are showing a declining trend in sales. Heavenly Chocolate is seeking strategies to increase their online sales even further and gather information about their online customers. The average time the customer spent on the website was about 22 minutes. The least amount of time the customer spent on the website being around 2 minutes and the greatest amount of time being about 78 minutes. On average, the number of pages viewed by the customer was about 5. The minimum amount of pages viewed was 1 and the maximum amount being 78. The average number of items bought was roughly 13 items. The minimum amount of items purchased was 4 and the maximum amount was 54. Before taxes and shipping, the average customer spent around $34. The least amount spent was about $13 and the highest amount spent was relatively $129. On average, the median household income of the zip code to which a purchase was sent to was about $42,824. The minimum income was around $17,479 and the maximum was almost $74,086. Web Experience: The typical customer spends about 22 minutes on the website. Most of the customers spend anywhere from 10-20 minutes on the website, where the largest amount of customers reside on the graph. Less than 10 of the customers surveyed spent more than an hour on the site. The majority of customers spent anywhere from 10-30 minutes on the website. The least amount of time spent on the website was about 2 minutes, and the highest amount was about 78 minutes. Our competitor’s customers’ average was about 5 minutes online shopping while our average customer spends about 22 minutes on the site. Figure 1 shows the frequency of how many customers spent “x” amount of time on the Heavenly Chocolate website. This data is substantial in that the more time the customer spends on the website could infer that the website is more pleasing to the customer’s taste. The average customer viewed about 5 pages on the website when online shopping. …show more content…
There was not one number of pages viewed by customers that were significantly higher than the rest. The most frequently visited amount of pages on the website was 4 and the least frequently visited amount of pages being 43. The range between the greatest amount of pages viewed and the least amount of pages viewed is not a very big difference. The most frequently occurring amount of pages viewed was between 5 and 7, both having 56 customers view those number of pages. The least amount of pages viewed by a customer was 1 page and the greatest amount was 10 pages. Other online shopping websites had an average of 3 pages viewed, while our average number of pages viewed was 5. Figure 2 depicts the frequency of how many customers viewed a certain amount of pages on the Heavenly Chocolate website. This data is significant for the reason that we can assume that more pages viewed on our website mean that our website attracts the customer. The typical customer spent around $34 on the Heavenly Chocolate website. Most of the customers spent between $20 and $40 online shopping, with that being over half of the customers surveyed. Only 2
Background: Heavenly Chocolate manufactures and sells quality chocolate products from its plant and retail stores in Saratoga Springs, New York. The company first launched its website two years ago, and sales have exceeded the company’s expectations. Online shopping is growing to be the new way to shop, where traditional retail stores are showing a declining trend in sales. Heavenly Chocolate is seeking strategies to increase their online sales even further and gather information about their online customers. The average time the customer spent on the website was about 22 minutes. The least amount of time the customer spent on the website being around 2 minutes and the greatest amount of time being about 78 minutes. On average, the number of pages viewed by the customer was about 5. The minimum amount of pages viewed was 1 and the maximum amount being 78. The average number of items bought was roughly 13 items. The minimum amount of items purchased was 4 and the maximum amount was 54. Before taxes and shipping, the average customer spent around $34. The least amount spent was about $13 and the highest amount spent was relatively $129. On average, the median household income of the zip code to which a purchase was sent to was about $42,824. The minimum income was around $17,479 and the maximum was almost $74,086. Web Experience: The typical customer spends about 22 minutes on the website. Most of the customers spend anywhere from 10-20 minutes on the website, where the largest amount of customers reside on the graph. Less than 10 of the customers surveyed spent more than an hour on the site. The majority of customers spent anywhere from 10-30 minutes on the website. The least amount of time spent on the website was about 2 minutes, and the highest amount was about 78 minutes. Our competitor’s customers’ average was about 5 minutes online shopping while our average customer spends about 22 minutes on the site. Figure 1 shows the frequency of how many customers spent “x” amount of time on the Heavenly Chocolate website. This data is substantial in that the more time the customer spends on the website could infer that the website is more pleasing to the customer’s taste. The average customer viewed about 5 pages on the website when online shopping. …show more content…
There was not one number of pages viewed by customers that were significantly higher than the rest. The most frequently visited amount of pages on the website was 4 and the least frequently visited amount of pages being 43. The range between the greatest amount of pages viewed and the least amount of pages viewed is not a very big difference. The most frequently occurring amount of pages viewed was between 5 and 7, both having 56 customers view those number of pages. The least amount of pages viewed by a customer was 1 page and the greatest amount was 10 pages. Other online shopping websites had an average of 3 pages viewed, while our average number of pages viewed was 5. Figure 2 depicts the frequency of how many customers viewed a certain amount of pages on the Heavenly Chocolate website. This data is significant for the reason that we can assume that more pages viewed on our website mean that our website attracts the customer. The typical customer spent around $34 on the Heavenly Chocolate website. Most of the customers spent between $20 and $40 online shopping, with that being over half of the customers surveyed. Only 2