Hearst Boosts its Digital Media Arm by Acquiring Modern Society
NEW YORK—November 15, 2017—Hearst today announced that it has acquired online culture juggernaut Modern Society, one of the main digital destinations and influencer networks made up of young, diverse audiences.
Modern Society has become a leader in youth culture and social advocacy through its voice in the arts, fashion, design and travel. With this strategic acquisition, Hearst will further grow its diversified portfolio of brands and enrich its digital content offerings. Modern Society’s founder and CEO, Alissa Daniels, will continue at the helm following the acquisition.
Steven R. Swartz, President and CEO of Hearst, said: “Modern Society achieved something unlike any other …show more content…
Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; majority ownership of global ratings agency Fitch Group; Hearst Health, a group of medical information and services businesses; 30 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, nearly 300 magazines around the world including Cosmopolitan, ELLE, Harper's BAZAAR and Car and Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital and video companies such as BuzzFeed, Vice, Complex Networks and AwesomenessTV. Follow us on Twitter @HearstLive and @Hearst, and subscribe to Hearstlink. Follow Hearst President and CEO Steven R. Swartz on LinkedIn and watch him on CNBC.
About Hearst Magazines Digital Media
Hearst Magazines Digital Media reaches nearly 80 million site visitors each month [comScore] and 132 million social media followers, with 22 digital brands including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Seventeen, and Delish. The portfolio also includes Sweet, a collaboration with Snapchat on its Discover platform, and a partnership with LENNY, the newsletter and website from Lena Dunham and Jenni Konner. Hearst Magazines is a unit of Hearst (www.hearst.com), one of the nation's largest diversified media information and services companies.
About Modern
NEW YORK—November 15, 2017—Hearst today announced that it has acquired online culture juggernaut Modern Society, one of the main digital destinations and influencer networks made up of young, diverse audiences.
Modern Society has become a leader in youth culture and social advocacy through its voice in the arts, fashion, design and travel. With this strategic acquisition, Hearst will further grow its diversified portfolio of brands and enrich its digital content offerings. Modern Society’s founder and CEO, Alissa Daniels, will continue at the helm following the acquisition.
Steven R. Swartz, President and CEO of Hearst, said: “Modern Society achieved something unlike any other …show more content…
Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; majority ownership of global ratings agency Fitch Group; Hearst Health, a group of medical information and services businesses; 30 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, nearly 300 magazines around the world including Cosmopolitan, ELLE, Harper's BAZAAR and Car and Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital and video companies such as BuzzFeed, Vice, Complex Networks and AwesomenessTV. Follow us on Twitter @HearstLive and @Hearst, and subscribe to Hearstlink. Follow Hearst President and CEO Steven R. Swartz on LinkedIn and watch him on CNBC.
About Hearst Magazines Digital Media
Hearst Magazines Digital Media reaches nearly 80 million site visitors each month [comScore] and 132 million social media followers, with 22 digital brands including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Seventeen, and Delish. The portfolio also includes Sweet, a collaboration with Snapchat on its Discover platform, and a partnership with LENNY, the newsletter and website from Lena Dunham and Jenni Konner. Hearst Magazines is a unit of Hearst (www.hearst.com), one of the nation's largest diversified media information and services companies.
About Modern