Marketing strategy for new product (Halal Meat) by McDonald’s Corporation
Introduction
McDonald’s is a Corporation that mainly deals with processing of hamburgers and their delivery to various destinations. It has over 35,000 branches and is present in over 119 countries. McDonald’s has worldwide customers and, therefore, the introduction of Halal meat by the corporation will not face serious challenges. The Corporation has a well-established marketing chain that it will use to promote their new product (Halal meat). Their vast knowledge in the food sector will help them in proper implementation of their new product. In Islam, Halal means allowed and hence the Halal meat is a good for all in the society.
Situational analysis of McDonald Corporation …show more content…
To increase corporation revenues and profits.
b. To increase market share.
Qualitative objective
a) To increase customer satisfaction.
Communication tools
The following promotional tools will be used to create awareness and availability of the product to potential customers. They will include: advertisement, sales promotion, Personal selling and public relations.
a) Advertisement promotional method.
Advertisement is the primary promotional method used by Corporations in order to create awareness of the new product (Halal meat) in the market. According to (Cateora, 1983, pg 75), advertisement reaches many people in the U. S because almost everybody has access to media devices. This method is estimated to cost $50,000 U. S dollars for six months. The major media to use for advertisement include;
i. Television, every household in the U. S has access to TV’s and radio. Therefore, it’s the best and the most convenient method to communicate the product to its potential customers. Magazines and newspapers will also be essential to promote the new product.
Features of advertisement method
Reaches many people
It is expensive
TVs and radios are readily available
Covers a wide geographical area including the remote …show more content…
Allows for quick and direct response to queries
There is also a conversation between the seller and the potential customers hence there is enough time for explaining the new product.
Through the direct contact between the buyer and the seller gives room for additional information from the customers.
Allows the development of strong relationship between the seller and the customer
d) Public relations
Public relations, this involves introducing the new product in public meetings or seminars, sponsored, events, using of brochures and newsletters.
e) Posters and billboards
Posters and billboards, this will include the installation of advertising billboards and posters with the photos of well prepared Halal meat especially in those areas where there is a high concentration of customers of the product.
Promotional schedule campaign calendar
Promotional methods Time in months
Advertisement and posters/billboards Six months
Advertisement and sales promotion Six months
Advertisement and personal selling Six
Introduction
McDonald’s is a Corporation that mainly deals with processing of hamburgers and their delivery to various destinations. It has over 35,000 branches and is present in over 119 countries. McDonald’s has worldwide customers and, therefore, the introduction of Halal meat by the corporation will not face serious challenges. The Corporation has a well-established marketing chain that it will use to promote their new product (Halal meat). Their vast knowledge in the food sector will help them in proper implementation of their new product. In Islam, Halal means allowed and hence the Halal meat is a good for all in the society.
Situational analysis of McDonald Corporation …show more content…
To increase corporation revenues and profits.
b. To increase market share.
Qualitative objective
a) To increase customer satisfaction.
Communication tools
The following promotional tools will be used to create awareness and availability of the product to potential customers. They will include: advertisement, sales promotion, Personal selling and public relations.
a) Advertisement promotional method.
Advertisement is the primary promotional method used by Corporations in order to create awareness of the new product (Halal meat) in the market. According to (Cateora, 1983, pg 75), advertisement reaches many people in the U. S because almost everybody has access to media devices. This method is estimated to cost $50,000 U. S dollars for six months. The major media to use for advertisement include;
i. Television, every household in the U. S has access to TV’s and radio. Therefore, it’s the best and the most convenient method to communicate the product to its potential customers. Magazines and newspapers will also be essential to promote the new product.
Features of advertisement method
Reaches many people
It is expensive
TVs and radios are readily available
Covers a wide geographical area including the remote …show more content…
Allows for quick and direct response to queries
There is also a conversation between the seller and the potential customers hence there is enough time for explaining the new product.
Through the direct contact between the buyer and the seller gives room for additional information from the customers.
Allows the development of strong relationship between the seller and the customer
d) Public relations
Public relations, this involves introducing the new product in public meetings or seminars, sponsored, events, using of brochures and newsletters.
e) Posters and billboards
Posters and billboards, this will include the installation of advertising billboards and posters with the photos of well prepared Halal meat especially in those areas where there is a high concentration of customers of the product.
Promotional schedule campaign calendar
Promotional methods Time in months
Advertisement and posters/billboards Six months
Advertisement and sales promotion Six months
Advertisement and personal selling Six