This study examines the effect of religion and knowledge on attitudes towards Halal cosmetics products and how people are influenced by the attitudes on the intent of buying Halal cosmetics. This study also says why they choose Halal food products and cosmetics over regular food items and cosmetics.
Malaysia was selected as the country for study as Malaysia has set standard for the sale of Halal products.A self-administered questionnaire containing closed-ended questions was used.
Customers with Halal-related knowledge have no relation with their purchase of Halal-related cosmetics.There is a positive relationship between attitude towards Halal cosmetic products and intention to buy Halal cosmetic products.Malaysian people are more inclined …show more content…
Positive relationship between buying behavior and CSR awareness.
To study the green marketing strategies of an international and a local company in the Thai market,to find out what product attributes influence buyer’s decision and assess the amount of brand loyalty shown by the customers towards the products manufactured by these companies.
Examining internal documents and interviews with company officials and staff.
Oppurtunities and threats of green toiletries in Thailand.Green products find a wider market.
Green products fulfill environmental responsibility and are thus expected to find a broader market day by day.
Green marketing has several oppurtunities and threats.It is beneficial to the society.They provide good value for money,great product satisfaction and amazing safety.
To elaborate on the factors used to analyse the strength of consumer-brand relationships.
Four customer groups who have developed a relation with cosmetic brands are focused on.
Satisfaction,commitment,trust describe relationship quality.RQ varies with age groups.
Analysis of relation between RQ and CBI(consumer-brand …show more content…
There is less awareness about Bulgarian rose products in the three surveyed countries.There are innovative suggestions from the buyers about natural cosmetics as the product may have high market share,advantages and turnover.
To delve into how brands amalgamate religious concerns into their strategies through Halal branding.
A case study considering Halal cosmetics.A replication logic is applied in interpreting the data.
Attributes that reflect the brand’s importance and contribute to holistic branding are identified through this work.
Highlights the need for an approach to branding of holistic products. The Halal markets are attractive to companies which develop cosmetics pertaining to Muslim beliefs.
Holistic branding strategy has huge impact on consumer behavior towards cosmetics purchase.
To analyse the effects of consumer values and influence of previous consumer purchases on current purchase of organic personal care products.
Online survey was done. Multiple regression was used to analyze the relation among the variables.
External appearance and previous buying experiences influence the purchase of the
Malaysia was selected as the country for study as Malaysia has set standard for the sale of Halal products.A self-administered questionnaire containing closed-ended questions was used.
Customers with Halal-related knowledge have no relation with their purchase of Halal-related cosmetics.There is a positive relationship between attitude towards Halal cosmetic products and intention to buy Halal cosmetic products.Malaysian people are more inclined …show more content…
Positive relationship between buying behavior and CSR awareness.
To study the green marketing strategies of an international and a local company in the Thai market,to find out what product attributes influence buyer’s decision and assess the amount of brand loyalty shown by the customers towards the products manufactured by these companies.
Examining internal documents and interviews with company officials and staff.
Oppurtunities and threats of green toiletries in Thailand.Green products find a wider market.
Green products fulfill environmental responsibility and are thus expected to find a broader market day by day.
Green marketing has several oppurtunities and threats.It is beneficial to the society.They provide good value for money,great product satisfaction and amazing safety.
To elaborate on the factors used to analyse the strength of consumer-brand relationships.
Four customer groups who have developed a relation with cosmetic brands are focused on.
Satisfaction,commitment,trust describe relationship quality.RQ varies with age groups.
Analysis of relation between RQ and CBI(consumer-brand …show more content…
There is less awareness about Bulgarian rose products in the three surveyed countries.There are innovative suggestions from the buyers about natural cosmetics as the product may have high market share,advantages and turnover.
To delve into how brands amalgamate religious concerns into their strategies through Halal branding.
A case study considering Halal cosmetics.A replication logic is applied in interpreting the data.
Attributes that reflect the brand’s importance and contribute to holistic branding are identified through this work.
Highlights the need for an approach to branding of holistic products. The Halal markets are attractive to companies which develop cosmetics pertaining to Muslim beliefs.
Holistic branding strategy has huge impact on consumer behavior towards cosmetics purchase.
To analyse the effects of consumer values and influence of previous consumer purchases on current purchase of organic personal care products.
Online survey was done. Multiple regression was used to analyze the relation among the variables.
External appearance and previous buying experiences influence the purchase of the