1.0 Introduction
”Coffeebrewer Nordic A/S is the company behind the Grower’s Cup brand. They are a small and innovative Danish company located in Middelfart that have decided to “battle” with the big boys and all their machines. The company is founded in 2008 and their small office, artisan roastery, and packing facility is established in an old restored farm building, nestled in a hilly landscape, surrounded by forests and the sea.”
The product is innovative and very useful for most of people therefore we can separate it from other ‘coffee products’. The bag contains a complete filter with high quality ground coffee. Grower’s Cup products availability is quite broad on different countries.
Grower’s Cup exists on the Norway market. The main …show more content…
It based on the strengths (S) and weaknesses (W) part of SWOT analysis.
Grower’s Cup sales high quality coffee from America and Africa in special bags to meets customers’ needs. The packaging contains a filter filled ground coffee thus customers will drink fresh energy in every time when they buy it. It is perfect for people who don’t have coffee brewer, or don’t have enough time to make it. Prices are normal, not more expensive than rivals’ products. People can prepare the fresh coffee everywhere where there is boiling water, so where they can do an instant one. This advantage highlights the company from competitors because its products perfectly suit for commuters’ need.
The packaging is not attractive for many people. The reasons for this could be the followings:
- Monochrome packaging
- Small differences between the various flavors of packaging
- Firstly, It is not clear what it is that. People think it is an ordinary bag of ground coffee.
It can influence the final buying intention in a negative way.
Every coffee consumer has its own habits, when and how to drink it. To change their innervation is very difficult but it is not …show more content…
Norway represents 0.83 percent of the world economy's GDP.
GDP growth rate is constant, after 2013 it is between 2,2-2,3 percentage in every year.
GDP per capita in US dollar will grow continuously with constant 2005 prices based on the forecast on the next years from 65,211 to 69,529.
"The country continually recorded a general government surplus of more than 10% during 2004-13. According to data from Statistics Norway, the government surplus amounted to NOK334.5 billion ($56.9 billion) in 2013, which constituted 11.1% of GDP."
“The largest proportion of foreign direct investment (FDI) stock in Norway, at more than 60%, is from European investors.”
Import and export are not in balance, the ratio is not equal in goods trade case. Import value is higher than export, which results a negative balance for Norway. The cost was 39.8 billion euro in 2013.
In services trade case there was 11 billion euro surplus in the last year. Export was higher in this case, which decrease the previous cost from 39.8 billion euro to 28.8 billion euro. This was the final amount in 2013 in the aforementioned
”Coffeebrewer Nordic A/S is the company behind the Grower’s Cup brand. They are a small and innovative Danish company located in Middelfart that have decided to “battle” with the big boys and all their machines. The company is founded in 2008 and their small office, artisan roastery, and packing facility is established in an old restored farm building, nestled in a hilly landscape, surrounded by forests and the sea.”
The product is innovative and very useful for most of people therefore we can separate it from other ‘coffee products’. The bag contains a complete filter with high quality ground coffee. Grower’s Cup products availability is quite broad on different countries.
Grower’s Cup exists on the Norway market. The main …show more content…
It based on the strengths (S) and weaknesses (W) part of SWOT analysis.
Grower’s Cup sales high quality coffee from America and Africa in special bags to meets customers’ needs. The packaging contains a filter filled ground coffee thus customers will drink fresh energy in every time when they buy it. It is perfect for people who don’t have coffee brewer, or don’t have enough time to make it. Prices are normal, not more expensive than rivals’ products. People can prepare the fresh coffee everywhere where there is boiling water, so where they can do an instant one. This advantage highlights the company from competitors because its products perfectly suit for commuters’ need.
The packaging is not attractive for many people. The reasons for this could be the followings:
- Monochrome packaging
- Small differences between the various flavors of packaging
- Firstly, It is not clear what it is that. People think it is an ordinary bag of ground coffee.
It can influence the final buying intention in a negative way.
Every coffee consumer has its own habits, when and how to drink it. To change their innervation is very difficult but it is not …show more content…
Norway represents 0.83 percent of the world economy's GDP.
GDP growth rate is constant, after 2013 it is between 2,2-2,3 percentage in every year.
GDP per capita in US dollar will grow continuously with constant 2005 prices based on the forecast on the next years from 65,211 to 69,529.
"The country continually recorded a general government surplus of more than 10% during 2004-13. According to data from Statistics Norway, the government surplus amounted to NOK334.5 billion ($56.9 billion) in 2013, which constituted 11.1% of GDP."
“The largest proportion of foreign direct investment (FDI) stock in Norway, at more than 60%, is from European investors.”
Import and export are not in balance, the ratio is not equal in goods trade case. Import value is higher than export, which results a negative balance for Norway. The cost was 39.8 billion euro in 2013.
In services trade case there was 11 billion euro surplus in the last year. Export was higher in this case, which decrease the previous cost from 39.8 billion euro to 28.8 billion euro. This was the final amount in 2013 in the aforementioned