Video case four shows the company of groupon. This company demonstrates three concepts from the chapter wonderfully. The three concepts are consumer lifestyle, psychological influences on consumers and problem recognition (perceiving a need).
The concept of consumer lifestyle is demonstrated in the Groupon video. Consumer lifestyle effects which groupon consumers choose. The ideals- motivated groups on the groupon site are there solely to get the biggest bang for their buck. While self-expression-motivated groups are there to try out the new things the site has to offer.
Psychological influences are also demonstrated by Groupon in this video. Consumers on the Groupon website are influenced by price, promotion, reference groups and social
The concept of consumer lifestyle is demonstrated in the Groupon video. Consumer lifestyle effects which groupon consumers choose. The ideals- motivated groups on the groupon site are there solely to get the biggest bang for their buck. While self-expression-motivated groups are there to try out the new things the site has to offer.
Psychological influences are also demonstrated by Groupon in this video. Consumers on the Groupon website are influenced by price, promotion, reference groups and social