Grapevine Case Study

Superior Essays
1.2 TYPES OF GRAPEVINE COMMUNICATION
The grapevine consists basically of rumors and gossip and travels from person to person during breaks, lunch and in after-work gatherings. It can bypass security because of its ability to cross over organizational lines. The grapevine functions best in situations where formal communication is poor, yet it is a natural part of human behavior. This information channel increases in times of stress or uncertainty, and from the lack of formal news coming directly from the upper management of the company (Pravin, 2013).
1.3 FUNCTION OF GRAPEVINE COMMUNICATION IN MANAGEMENT
According to Prakashv (2009), the grapevine is a type of internal informal communication network which is not actually sanctioned by the
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It often travels more quickly than other channels and is usually more direct. The grapevine is present within all levels of staff. It exists because of a natural desire to know things and brings a sense of belonging to employees and managerial staff alike. It can create corporate identity and build teamwork (Pravin, 2013).
Even though management does not always view it favorable, the grapevine has several positive aspects. One major advantage of the grapevine is that it is a release mechanism for stress. Bottled-up feelings have been proven to have negative side effects for individuals and the grapevine helps to ease this type of situation. We know individuals like and need to talk about their work. It's and important part of one's life, The grapevine provides a soapbox for individuals to talk about this important facet of their lives (Tehaeureka, 2012).
In talking about work, the grapevine gives employees the opportunity to convert official company policies into their own language or jargon. In doing this, individuals are better able to understand the policies and are better able to cope with their work environment. This open communication also enables employees to have empathy for those who are occurring stress outside of the work place. As stronger personal bonds occur among workers, a greater spirit of team work exists within the organization (Harrison,
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However, the management of any organization also plays an equally important role in that. But managements do use grapevine for their own benefits. They often use it for the following purposes; the grapevine communication mode is often used by the managements to leak important information that they cannot officially announce; in order to get feedbacks on certain topics, managements use the grapevine communication; the management also uses the grapevine communication to identify issues that are important for employees; grapevine communication is also used to improve collaboration and teamwork among groups and grapevine is also used in a negative sort of way to break unnecessary bonding between employees.
The grapevine communication has a very significant value. It is equally important for both the employees and the management of an organization. According to a research, approximately 75% of the total employees working in organization hear about really important information through the grapevine (Miller,

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