Google Antitrust Laws Essay

There is little debate on Google’s prowess in gathering and utilizing data to better understand and market to the company’s current and potential customers. If anything the organization has often been accused of gathering too much information and violating Antitrust Laws. In 2015, the European Union’s antitrust chief, Margrethe Vestager, formally accused Google of abusing its dominance in web searches and in April of this year the antitrust authorities charged the company with unfairly using Android to promote its own services over those of its rivals. According to the European Commission, “Google has granted significant financial incentives to some of the largest smartphone and tablet manufacturers as well as mobile network operators on condition that they exclusively pre-install Google Search on their devices” ("European Commission - PRESS RELEASES - Press release - Antitrust: Commission sends Statement of Objections to Google on Android operating system and applications – Factsheet," 2016). However, despite recent AntiTrust issues the company continues its dominance of web search, video content sharing, online advertising, mobile OS, browser usage and many other markets. …show more content…
As a result of this access Google is able to enhance their related services and improve the effectiveness of targeted advertisements. Google took advantage of the downward spiral of traditional print advertising and worked to secure online advertising products that would later provide the company significant marketing advantages. According to the Encyclopedia Britannica, “american newspaper advertising fell from a peak of $64 billion in 2000 to $20.7 billion in 2011, while global online advertising grew from approximately $6 billion in 2000 to more than $72 billion in 2011” (Hosch,