Go Jek Case Study

Improved Essays
1. Grab is ready to compete with Go –Food

Grab a transport service applications popular in Southeast Asia that provide transportation services to connect more than 10 million passengers and 185,000 drivers around the Southeast Asian region.

Grab application offers 5 transport services ranging from taxis, private cars, motorcycles to delivery of packages to meet the needs of passengers in Singapore, Malaysia, Thailand, Philippines, Vietnam and Indonesia.

GrabTaxi: premium taxi service with the widest network in Southeast Asia.
GrabCar: Transport services for those who prefer the comfort of driving like using private cars.

GrabBike: An alternative transport services for those who want more quickly and safely to the destination.

GrabExpress: parcel delivery services are fast, secure and reliable.

Founded by Anthony Tan and Tan Hooi Ling who is a citizen of Malaysia, they see the negative effects of inefficient transportation system that existed at that time.

So they had the idea to make a reservation application for transport, especially taxis, which are then converted them as a finalist in the Contest Harvard Business School's 2011 Business Plan.

In 2012 in Malaysia, application MyTeksi start operating, and immediately get 11,000 downloads on its first launch. In a short span of time,
…show more content…
Go Jek is well-known as a pioneer in startup business which provide more wide services. The success of GO-JEK be in the forefront in the motorcycle business online is not only because of their status as the first to have a mobile application. GO-JEK releasing new features to make them able to solve many problems facing urban communities. Until now, in addition to service delivery people, GO-JEK also has a delivery service of food (GO-FOOD), courier (GO-SEND), delivery of shopping (GO-MART), delivery of bulky items (GO-BOX), cleaning house (GO-CLEAN), massage (GO-mASSAGE), beauty (GO-GLAM), and location detection Busway

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