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Choose the possibility you see as most likely.
You chose
OPTION 1
These changes might result in a lowered school population, and therefore reduced sales and profits.
Responding to Demographic Changes
You call a meeting with your marketing analysts to discuss the situation. You give them your prediction that there will be reduced sales and profits in the future, and ask for their recommendations as to how Gerlach should respond.
You chose
OPTION 1
Marketing Analyst One: We should position ourselves to take more of the market share.
Demographic Changes: Results
You take your proposal to your supervisor. She is not impressed.
VP of Marketing: \"I predict that if we followed your plan, in the year 2020 Gerlach would be out of business! We would probably be able to increase our market share, but not enough. You ignored the potential for more revenue from marketing products for English language learners. Keep this experience in mind as you look at the short-term changes to Gerlach\'s …show more content…
Next month, the state of Colorado will be choosing science textbooks for grades 3 through 12. We\'ve already printed these books, and need to make a return on our investment. I\'ve sent three reports to you concerning changes in the macroenvironment for our science books. Look them over, and decide which will affect us the most.\"
Economic Report
A wealthy scientist has left a large grant to the Colorado public schools to be used only for science education. This grant will double the money available for the state to purchase science textbooks and materials.
Technology Report
A technology company has just come out with a laptop computer especially designed for students\' use in a classroom. Sturdy and cheap, it allows students to access online editions of their textbooks, use tutorials and connect to their classroom\'s smart boards, as well as other functionalities. It is being advertised as the \"future of learning.\"
Political
You chose
OPTION 1
These changes might result in a lowered school population, and therefore reduced sales and profits.
Responding to Demographic Changes
You call a meeting with your marketing analysts to discuss the situation. You give them your prediction that there will be reduced sales and profits in the future, and ask for their recommendations as to how Gerlach should respond.
You chose
OPTION 1
Marketing Analyst One: We should position ourselves to take more of the market share.
Demographic Changes: Results
You take your proposal to your supervisor. She is not impressed.
VP of Marketing: \"I predict that if we followed your plan, in the year 2020 Gerlach would be out of business! We would probably be able to increase our market share, but not enough. You ignored the potential for more revenue from marketing products for English language learners. Keep this experience in mind as you look at the short-term changes to Gerlach\'s …show more content…
Next month, the state of Colorado will be choosing science textbooks for grades 3 through 12. We\'ve already printed these books, and need to make a return on our investment. I\'ve sent three reports to you concerning changes in the macroenvironment for our science books. Look them over, and decide which will affect us the most.\"
Economic Report
A wealthy scientist has left a large grant to the Colorado public schools to be used only for science education. This grant will double the money available for the state to purchase science textbooks and materials.
Technology Report
A technology company has just come out with a laptop computer especially designed for students\' use in a classroom. Sturdy and cheap, it allows students to access online editions of their textbooks, use tutorials and connect to their classroom\'s smart boards, as well as other functionalities. It is being advertised as the \"future of learning.\"
Political