In past few decades in American automotive industry especially General Motors, Ford, and Chrysler also known as "BIG THREES” were remained in headlines over their disappointing demand and sales results. We have also seen a role of US Government as a savior by providing financial support. "U.S. spent about $80 billion to rescue GM, Chrysler, and their auto-part suppliers. With all the government-held shares sold, Uncle Sam booked a $10.5 billion loss on its GM investment. The U.S. lost another $1.2 billion on Chrysler.”- Peter Weber. (N.D).
Government role was not ended here and further involved in organizational restructuring, as mentioned by Peter Weber. (N.D) - "When President Obama decided to step in and restructure the company and its fellow Detroit automaker Chrysler -- following an initial infusion …show more content…
(March 2012).
Consumer Opinion:
U.S consumer is demanding more fuel efficient, environmental friendly and smart innovative vehicles on competitive prices. In response Mindy Lubber. (2012) - "Ford is accelerating development of its hybrid and electric vehicles by bringing the design and production of key components in-house, a $135 million investment”. Since the American auto industry shifted to customer demand industry revival is becoming quite impressive.
Since 2009 American automobile industry is reviving. "That positive ratings of U.S. car manufacturers has jumped 39 percent so far this year. In 2009, those numbers rose 24 percent, a record one year improvement, according to Gallup 's annual poll on industries. - Cars Direct. (January 27, 2012). According to Marc Davis. (February 23, 2012) - "U.S. automotive industry was enjoying a brisk recovery, and both GM and Chrysler have paid back the government bailout loans. Big profits were posted again. GM, Ford and Chrysler, Detroit 's so-called "Big Three," were flourishing. American auto making companies reigned worldwide in 2012 as the biggest and most
Government role was not ended here and further involved in organizational restructuring, as mentioned by Peter Weber. (N.D) - "When President Obama decided to step in and restructure the company and its fellow Detroit automaker Chrysler -- following an initial infusion …show more content…
(March 2012).
Consumer Opinion:
U.S consumer is demanding more fuel efficient, environmental friendly and smart innovative vehicles on competitive prices. In response Mindy Lubber. (2012) - "Ford is accelerating development of its hybrid and electric vehicles by bringing the design and production of key components in-house, a $135 million investment”. Since the American auto industry shifted to customer demand industry revival is becoming quite impressive.
Since 2009 American automobile industry is reviving. "That positive ratings of U.S. car manufacturers has jumped 39 percent so far this year. In 2009, those numbers rose 24 percent, a record one year improvement, according to Gallup 's annual poll on industries. - Cars Direct. (January 27, 2012). According to Marc Davis. (February 23, 2012) - "U.S. automotive industry was enjoying a brisk recovery, and both GM and Chrysler have paid back the government bailout loans. Big profits were posted again. GM, Ford and Chrysler, Detroit 's so-called "Big Three," were flourishing. American auto making companies reigned worldwide in 2012 as the biggest and most