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General Motors Case Interview Essay

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There is no use denying the fact that the issue of recalls and its influence on the image of a company is closely connected with the feelings and emotions of customers. Starting the procedure of recalls a company confesses that the products manufactured by it have some crucial problems and there is no opportunity to get rid o them but to give these products back. It is obvious, that under these conditions a person feels bad because of several reasons. First of all. he/she becomes deprived of the feeling of joy and anxiety connected with a new purchase. Especially topical it is for the owners of cars manufactured by General Motors. Being rather significant purchase, a car can give a lot of pleasant moments for its owner, though, in case …show more content…
However, to obtain clear and credible information, it is necessary to undertake a study which will take into account all thoughts and feelings of customers connected with the issue and process it, suggesting credible information for further investigation of the issue. The targeted audience for the research should be chose according to several …show more content…
Do you have the car manufactured by GM?
2. Do you satisfied with its quality?
3. Why the decision to by car manufactured by this company was accepted?
5. What are the main qualities which you appreciate in this manufacturer?
4. What are the main qualities which you appreciate in your car?
5. Were there any problems with the quality of the car before?
6. What is your vision of the image of the company?
7. Will recalls influence the image of a company?
8. What emotions do you feel connected with recalls<
9. Will you chose cars of this company after the accident with recalls?
10. What is your attitude towards recalls? Do they help to improve the image of the company?
11. What steps should a company make in hoping to improve its image?
12. Will you advice to by cars of this manufacturer to your friends?
13. Can recalls help the company to improve its image by significant increasing of the level of

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