In the book “Things Fall Apart” and within society today gender roles has a strong presence. Every day we are subject to different kinds of media such as television shows and social networks that hint towards the stereotypical roles of men and women. Unknowingly we absorb those thoughts and they become normal. Advertisements such as the “Old Spice” commercials use cliché roles of men to promote their shower gels and fragrances. I really don’t agree with how they represent men because it depicts an image of men as being arrogant, dumb and only attractive. Also it implies that to be considered a man you have to follow what other men do.
Firstly, introducing a whole gender as plainly arrogant with minimum intelligence is unfair. Many of their commercials express this by having a shirtless man showing off his sculpted body while talking in an obnoxious tone. For example Terry Crews, a known actor and former football player, in multiple commercials basically describes the products by yelling while flexing his chest. He says things like “Get shaved in the face! I did!” in the commercial which supports give men being viewed as not very intelligent (Old Spice). Also he talks about gaining power through using the different “Old Spice” products. Ellis 2 …show more content…
Another series of commercials from “Old Spice” showcasing Isaiah Mustafa expresses that to be a man you need to follow the so called ways of a man. The ad explains in their terms that this means that instead of using a lady-like fragrance you need to use “Old Spice”. Though in general men shouldn’t have to go along with the orthodox tradition of following his friends’ ideas, “Why can’t they be their own person?” Besides this it is also mentioned that following others leads to your success and you becoming a winner as a
Firstly, introducing a whole gender as plainly arrogant with minimum intelligence is unfair. Many of their commercials express this by having a shirtless man showing off his sculpted body while talking in an obnoxious tone. For example Terry Crews, a known actor and former football player, in multiple commercials basically describes the products by yelling while flexing his chest. He says things like “Get shaved in the face! I did!” in the commercial which supports give men being viewed as not very intelligent (Old Spice). Also he talks about gaining power through using the different “Old Spice” products. Ellis 2 …show more content…
Another series of commercials from “Old Spice” showcasing Isaiah Mustafa expresses that to be a man you need to follow the so called ways of a man. The ad explains in their terms that this means that instead of using a lady-like fragrance you need to use “Old Spice”. Though in general men shouldn’t have to go along with the orthodox tradition of following his friends’ ideas, “Why can’t they be their own person?” Besides this it is also mentioned that following others leads to your success and you becoming a winner as a