Own company
Place:
The distribution models used by Gatorade depending on market and customer profile. Gatorade distribution strategy include supermarkets, retail stores, Kirana /grocery shops/ e-commerce websites and third party wholesalers of the product. The distribution channel of the drinks is cover more than eighty countries and the market for the energizing drink includes lots of countries like United Kingdom, USA and Australia. In USA, Gatorade holds at least 75% of share in the total share of sports drinks. Gatorade sports drinks are easily find in almost all super markets and malls. Some Special stores and outlets have been established too so that Gatorade drink is easily available to every interested athlete and customer. Gatorade …show more content…
Less advertising: Gatorade always let their advertisements exposure on TV’s during sporting events but keeps a low profile and do not advertise much on the television or social media.
2. Varieties: Gatorade has too many varieties of their products. Generally, too many flavors and in a number of variants. This hinders the brand name and cause confusion for the customers.
3. Complete competition market: Sports drink category is in the complete competition market, lots of products and brands in the market will try to challenge Gatorade and competing with Gatorade in the market to grab its market share.
4. Lack of focus on health benefits: Gatorade main selling point is it has good taste and avoid Muscle Cramping and Prevent Dehydration, but it does a little effort in the health benefits of the drink. By the trend of healthy lifestyle, the selling points will be the weakness of the brand.
Competitive position:
Gatorade positions itself as the leader and originator of the American sports drink category. In fact, Gatorade has built up a strong brand presence around the world, especially in the United States. In US, Gatorade is the top of the sports beverage market, the sales were estimated to be USD 2.4 billion. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries and the market share around the world is …show more content…
It ranks 86th as the most powerful brand in the world.
Current 4Ps strategies:
Main selling point:
-Gatorade helps to recover lost electrolytes, such as sodium, potassium and chloride and no other sports drink is absorbed faster than it
-Gives working muscles the energy and help athletes enhance their performance
-low calories that no rehydrates and refuels are better to athletes.
-have a good taste that help those participating in physical activity want to drink more of it resulting in beneficial hydration
- Avoid Muscle Cramping and Prevent Dehydration
Target market:
Gatorade’s target market is a brand new energy drink that is targeted specifically to those who likes to stay fit, and are open to energy drinks, but at the same time are conscious about their health like athletes and young adults (18-25) with an “active lifestyle” who always wants to feel refreshed and energized.
Examples:
1. Professional teams/ leagues and Elite sports
i.e. Marathons, Olympic, National Teams
2. Weekend Warriors
i.e. who play some sports during weekends
3. University/ High school teams
i.e. Coaches and athletes in these level
4. Adult Recreational Athletes
i.e. health club members
5. Teens/ Young Adult
Place:
The distribution models used by Gatorade depending on market and customer profile. Gatorade distribution strategy include supermarkets, retail stores, Kirana /grocery shops/ e-commerce websites and third party wholesalers of the product. The distribution channel of the drinks is cover more than eighty countries and the market for the energizing drink includes lots of countries like United Kingdom, USA and Australia. In USA, Gatorade holds at least 75% of share in the total share of sports drinks. Gatorade sports drinks are easily find in almost all super markets and malls. Some Special stores and outlets have been established too so that Gatorade drink is easily available to every interested athlete and customer. Gatorade …show more content…
Less advertising: Gatorade always let their advertisements exposure on TV’s during sporting events but keeps a low profile and do not advertise much on the television or social media.
2. Varieties: Gatorade has too many varieties of their products. Generally, too many flavors and in a number of variants. This hinders the brand name and cause confusion for the customers.
3. Complete competition market: Sports drink category is in the complete competition market, lots of products and brands in the market will try to challenge Gatorade and competing with Gatorade in the market to grab its market share.
4. Lack of focus on health benefits: Gatorade main selling point is it has good taste and avoid Muscle Cramping and Prevent Dehydration, but it does a little effort in the health benefits of the drink. By the trend of healthy lifestyle, the selling points will be the weakness of the brand.
Competitive position:
Gatorade positions itself as the leader and originator of the American sports drink category. In fact, Gatorade has built up a strong brand presence around the world, especially in the United States. In US, Gatorade is the top of the sports beverage market, the sales were estimated to be USD 2.4 billion. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries and the market share around the world is …show more content…
It ranks 86th as the most powerful brand in the world.
Current 4Ps strategies:
Main selling point:
-Gatorade helps to recover lost electrolytes, such as sodium, potassium and chloride and no other sports drink is absorbed faster than it
-Gives working muscles the energy and help athletes enhance their performance
-low calories that no rehydrates and refuels are better to athletes.
-have a good taste that help those participating in physical activity want to drink more of it resulting in beneficial hydration
- Avoid Muscle Cramping and Prevent Dehydration
Target market:
Gatorade’s target market is a brand new energy drink that is targeted specifically to those who likes to stay fit, and are open to energy drinks, but at the same time are conscious about their health like athletes and young adults (18-25) with an “active lifestyle” who always wants to feel refreshed and energized.
Examples:
1. Professional teams/ leagues and Elite sports
i.e. Marathons, Olympic, National Teams
2. Weekend Warriors
i.e. who play some sports during weekends
3. University/ High school teams
i.e. Coaches and athletes in these level
4. Adult Recreational Athletes
i.e. health club members
5. Teens/ Young Adult