Advertising has been said to not be “too big to fail” because many people would be happy if financial advertising went away (Marchese, 2014). Advertising before 2008 used the concept of gatekeeping unsuccessfully because ads made it seem that people could afford to buy a house even though those loans would never be paid back. By advertising this information to people who wouldn’t pay the bank back caused major banks to go into debt. Now advertisements have to be more careful on who is interpreting ads for mortgages so another financial crisis can be
Advertising has been said to not be “too big to fail” because many people would be happy if financial advertising went away (Marchese, 2014). Advertising before 2008 used the concept of gatekeeping unsuccessfully because ads made it seem that people could afford to buy a house even though those loans would never be paid back. By advertising this information to people who wouldn’t pay the bank back caused major banks to go into debt. Now advertisements have to be more careful on who is interpreting ads for mortgages so another financial crisis can be