Dress shoes and socks are popular with clients who want to be complete their attire from head to toe. In addition, the different variety of belts connects the shoes to the suits.
Twenty brands of shirts, ties and bow ties
Shirts, ties and bow ties complete the suit. Shirts can change frequently, and ties change the whole look of a suit. This reinforces Gant’s Suits mission of bringing the CEO out of you.
The service offerings are tailor service and dry cleaner services. This is accomplished through a structured system. The services cost to our clients are less if they are members of our Ambassadors Club.
Gant’s Suits Store creates a setting that encourages thoughtful conversation between our client and our sales …show more content…
Its critical issues are: to build a powerhouse brand to and continue to take a moderate approach to business which will steer customers to the Store.
3. MARKETING STRATEGY:
Gant Suit Store’s strategy will be based on maintaining the customer’s interest and fulfilling their desires value. This through a variety of methods. Our first method will be to place impactful advertisements. The Lakeland Ledger and Bright House Networks are advertisements that will reach all of the entertainment in Polk County. These networks will be the main of advertisement sources because of the demographics of men that will shop in our suit store.
Additional source of marketing will be relationships with companies, yacht clubs, and local churches that have similar customer demographics.
The other form of advertising will be to offer clients a free membership to the Ambassador Club for encouraging their friends to Shop Gant’s Suit Store for the first time. The member will be an incentive for the clients to receive discounts for apparel and services.
3.1 Mission:
Gant Suit Store’s mission is to provide quality suits at low prices. We bring the CEO out of our clients. Our suits and services will go beyond the expectations of our …show more content…
Every suit store has a certain setting that is inviting to some that will choose one over the other. The business model of the establishment is to sell high quality suits and provide exceptional service to clients.
• Gant Suit Store is distinguished business model develops value for clients beyond buying a suit. Gant Suit Store develops an effective, even if fundamentally structured, professional setting that reassures clients that they our family. Delivering quality suits and outstanding customer service are essential parts of our business model. Supplying value for the clients is the main focus, if the client are happy then the drop in sales will follow. Focusing on the client's needs beyond providing great quality suits is the unique characteristic that will allow Gant Suit Store to gain market share.
3.6 Strategies:
The single objective is to position the Gant Suit Store as the premier place for professional men of all ages to buy quality suits with top-notch service. The marketing strategy will seek to first generate client awareness regarding their services