Another significant problem during the 1960s for women was the fact that the “perfect body” was idealized by having a small waist, long legs, and a slim body basically considered underweight, but deemed “attractive” that leads to women’s standards escalating, but men’s physical expectations didn’t rise. All women wanted to hold the perfect image; however, it became frustrating when they wouldn’t meet the cultural ideal of the “perfect” body of the “average American model [heighted at] 5' 11" and weigh[ing] 117 pounds” and from this it promoted negative self-image and plummeted many females’ self-esteems due to the fact that the “average American women [heighted at] 5' 4" and weigh[ing] 140 pounds.” 1 Thus, leading to more body insecurities
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The “Free the Nipple” equality movement was first launched in 2014, when director, Lina Esco, released a film called “Free the Nipple” based on the quest to, “… [not only] advocate for women to bare their chests at any and all given times; rather, it seeks to strip society of its tendencies toward the sexualization and oppression of the female upper body, addressing hypocrisies and inconsistencies in American culture and legal systems that enforce its taboos.” Esco’s mission on creating this film was to expose the unjust treatment of the female areola being deemed “extraordinarily crude (“immoral and evil”)” and to alleviate this controversial issue, Esco exposed how women’s bodies were handled in New York City when women would pull public stunts of nudity and generating graffiti installations. Not only does this campaign revolve around targeting the naked eye, but also reflect how society reacts to female nipples online. With this, it was quickly seen that although legally acceptable in public, female areolas are quickly removed from all social media platforms, but a man’s areola doesn’t seem to violate “graphic content” guidelines set by these companies. Seeing how society perceives the female nipple, Esco and activists continue to respond to these decisions by actively rallying together to
The “Free the Nipple” equality movement was first launched in 2014, when director, Lina Esco, released a film called “Free the Nipple” based on the quest to, “… [not only] advocate for women to bare their chests at any and all given times; rather, it seeks to strip society of its tendencies toward the sexualization and oppression of the female upper body, addressing hypocrisies and inconsistencies in American culture and legal systems that enforce its taboos.” Esco’s mission on creating this film was to expose the unjust treatment of the female areola being deemed “extraordinarily crude (“immoral and evil”)” and to alleviate this controversial issue, Esco exposed how women’s bodies were handled in New York City when women would pull public stunts of nudity and generating graffiti installations. Not only does this campaign revolve around targeting the naked eye, but also reflect how society reacts to female nipples online. With this, it was quickly seen that although legally acceptable in public, female areolas are quickly removed from all social media platforms, but a man’s areola doesn’t seem to violate “graphic content” guidelines set by these companies. Seeing how society perceives the female nipple, Esco and activists continue to respond to these decisions by actively rallying together to