Fred & David Coffee Company

Executive Summary Fred & David coffee shop is decided to be prominent coffee culture in local coffee market. Fred & David had created a place, to feel the taste of real coffee aroma and just to meet with friends or to read a book. The shop will operate 3200 square foot of downtown area in Mandalay city. The company is expected to grow sales revenue within 3 years. 1. Introduction Fred & David Coffee Company had founded in 2015 in Mandalay, Myanmar. Now it operates 3 shops in Mandalay region with 24 hours services .In the year of 2015, Fred & David started with 4 members of partnership and 20 employees. The import and export aspect of coffee’s industry is based on the daily production. In 2010, 10 hectares of the farmland in Myanmar are utilized for coffee farming. Brazil plays a major role in this industry and as the country leader in the segment; Brazil holds the bigger production of coffee, followed by Colombia, Vietnam, Indonesia and Mexico. It’s important to understand that any fluctuations that impact Brazil’s production, in one way or another, will affect the market globally. Fluctuations can be described as weather changing and economic behaviour as the willingness to buy. The main competitor of Fred & …show more content…
The QSPM collects the information from the EFE Matrix and IFE Matrix directly. Fred & David’s QSPM strategic alternatives are defined as Alternativeness Scores (AS) and Total Alternativeness Scores (TAS). Fred & David coffee shop expanded alternatively product development (introducing coffee, tea and new products) and market development (new shops in Yangon region). Finally shows the total attractiveness scores are 5.89 for product development and 5.69 for market development. Therefore, that analysis indicates the business should do the product development