Document Design: Questions And Answers

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1. Chapter 11 describes five goals kept in mind for document design. One is to make a good impression on readers. Another is “to help readers find the information that they need” (Markel, 2012). Finally, yet another is “to help readers remember the information” (Markel, 2012), which are all very important in technical writing.

2. Chapter 11 also notes four basic principles for designing effective documents and websites. One is using contrast. Another is proximity, in which the textbook notes the principle is simple, “…group related items together” (Markel, 2012). Finally, yet another is alignment, which is also very simple, and you should “…consciously place text and graphics on the page [in a way] where the reader can understand the
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The word “chunking” across disciplines has multiple meanings. Chunking in writing and web design, as noted on an Interaction Design Foundation webpage, is “breaking up long strings of information into units or ‘chunks’” (Harrod, n.d.), to make it easier to remember. Chunking is especially helpful when describing information that others need to remember. It breaks up long pieces of information into a more “user friendly” format.

5. Queuing is also another word that has multiple meanings across disciplines. Queuing in writing and web design as described by some Document Design Guidelines and Elements from the University of Washington is using “visual distinctions to indicate levels of importance with information” (“Document Design...,” n.d.). This is especially important with lists and outlining. In general, roman numerals are of higher importance than numbers or letters, as sequences tend to go I., then 1., then a.

6. Page grids in document design are important for effective layout. Rachel Shillcock from the tutsplus+ website tutorial database sums it up well when she notes, “Grids enable you to build solid structure and form into your designs” (Shillcock, 2013) as a very effective layout tool. Although you usually cannot see them, grids are on webpages, in magazine articles, photographs, graphic designs, and so much more to help readers gain a better understanding of information. Without grids, layout work would be much more complicated and less
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Serif and sans-serif are both important typefaces in graphic design. Although they both contain the phrase “serif,” there is a difference between the two A serif typeface is a typeface that has small markings on the edges of each letter, like this. Sans-serif, is just as you would think, typeface without the “serif” markings, like this, hence the “sans” included in the name.

8. Leading is another word that has multiple meanings across disciplines. Like an article over Adobe InDesign notes, leading is “the space between lines of type [otherwise] known as line spacing” (French, 2010). Leading can also be described as the distance between two lines in paragraphs. Leading is an important concept in typography and graphic design as it keeps text legible and organized.

12. A 100 page report should in fact be easy to read to keep reader attention and to help them find the information they are looking for. The writer for the company in question should do all except D, use a serif typeface, as serifed text unlike the text used here is generally harder on the eyes and tends to blend together after long periods of reading. It is not A or C, as effective usage of headings and indention throughout along with using headings at each significant change of topic is standard practice and helps to keep text organized. Consequently, it is also not B, as using a centered alignment can also help keep text organized and would work better for a lengthy

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