1. Introduction
Founded in 1903 by Henry Ford, the Ford Motor Company is an automobile manufacturer based in the United States (home country) in Dearborn, Michigan. With a decorated and distinct history in the automobile industry, Ford is best known for
Its famous “Model T” as well as the innovation of interchangeable parts in moving assembly lines that makes it possible to assemble cars at low cost and high reliability (Fordism).
Ford has expanded its business across the globe, entering markets in Europe, Africa, South America, Oceania as well as in Asia.
Over the recent years, India has become one of the top destinations for the foreign direct investment to venture into. Back in the early 1990s, India was facing a severe foreign exchange …show more content…
The external environment at the point of time was in line with Ford’s strategic direction by practicing the limited edition strategy (Johnson, Surganum 2011). Mahindra Ford Ltd subsequently launched the Ford Escort model (John, Sidhva 1995) into the Indian market.
To add on to the point, a foreign investment (Ford) is governed by the Foreign Direct Investment (FDI) policy. As quoted from the Indian government business resource web page (2014):
“The Government has set up a Indian Investment Centre in the Ministry of Finance as a single window agency for authentic information or any assistance that may be required for investments, technical collaborations and joint ventures. It advises foreign investors on setting up industrial projects in India by providing information regarding investment environment and opportunities, the Government industrial and foreign investment policies, taxation laws and facilities and incentives and also assists them in identifying collaborators in India.”
This has shown the support that the Indian government given to potential joint business venture into its
Founded in 1903 by Henry Ford, the Ford Motor Company is an automobile manufacturer based in the United States (home country) in Dearborn, Michigan. With a decorated and distinct history in the automobile industry, Ford is best known for
Its famous “Model T” as well as the innovation of interchangeable parts in moving assembly lines that makes it possible to assemble cars at low cost and high reliability (Fordism).
Ford has expanded its business across the globe, entering markets in Europe, Africa, South America, Oceania as well as in Asia.
Over the recent years, India has become one of the top destinations for the foreign direct investment to venture into. Back in the early 1990s, India was facing a severe foreign exchange …show more content…
The external environment at the point of time was in line with Ford’s strategic direction by practicing the limited edition strategy (Johnson, Surganum 2011). Mahindra Ford Ltd subsequently launched the Ford Escort model (John, Sidhva 1995) into the Indian market.
To add on to the point, a foreign investment (Ford) is governed by the Foreign Direct Investment (FDI) policy. As quoted from the Indian government business resource web page (2014):
“The Government has set up a Indian Investment Centre in the Ministry of Finance as a single window agency for authentic information or any assistance that may be required for investments, technical collaborations and joint ventures. It advises foreign investors on setting up industrial projects in India by providing information regarding investment environment and opportunities, the Government industrial and foreign investment policies, taxation laws and facilities and incentives and also assists them in identifying collaborators in India.”
This has shown the support that the Indian government given to potential joint business venture into its